2021 Chrysler 300 Series S V6 on 2040-cars

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Chrysler gets presidential in ads for 200 and 300

Many people are already tired of the candidates in the 2016 presidential race, but Chrysler's new spokesmen are two former Commanders-in-Chief that just about everyone can support – Martin Sheen and Bill Pullman. Sheen had Aaron Sorkin's writing to guarantee he always knew the right thing to say as President Josiah Bartlet on The West Wing, and Pullman fought an alien invasion from a fighter jet as president in Independence Day. Now, these former on-screen presidents help Chrysler sell the 300 and 200 in two new ads. American-est (above) lets Sheen go wild spouting meaningless patriotic aphorisms while slipping in references to the cars' features. Swerve (below) gets a little more directly political by joking about pandering to "nuts" on the fringe during the primary, but the actors still slide in a mention of the vehicles' safety tech. These spots might help Chrysler move a few more units of the 200 before the company impeaches the sedan from the lineup, and the automaker also promises more commercials with Sheen and Pullman in the coming months. We hope Pullman jokes about his fight against aliens in one of the future commercials. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. CHRYSLER PUTS ELECTION YEAR TWIST ON ITS NEW "PRESIDENTIAL" MARKETING CAMPAIGN FEATURING MARTIN SHEEN AND BILL PULLMAN Martin Sheen and Bill Pullman reprise presidential roles in series of television spots "Premium to the People" marketing campaign debuts just in time for President's Day Additional television spots in campaign series with Martin Sheen and Bill Pullman will be introduced in coming months Campaign's first two spots, "American-est" and "Swerve" feature both the Chrysler 200 and Chrysler 300 360-degree campaign to feature television, print, online, social and digital extensions February 15, 2016 , Auburn Hills, Mich. - The Chrysler brand is launching a new campaign, "Premium to the People," featuring actors Martin Sheen and Bill Pullman. The campaign will launch with two commercials – "American-est" and "Swerve" – both featuring the Chrysler 200 and Chrysler 300. A :60-second "American-est" will launch across online, in addition to the :30-second "Swerve" across both television and online, today, February 15 (President's Day). Additional television spots will roll out in the coming weeks and months. A :30-second version of "American-est" debuted across television on Sunday, February 14.

Will the Dodge Charger keep a gas engine? It's always been a possibility

The automotive rumormill has been working at a frenetic pace ever since images of what's thought to be the upcoming Dodge Charger Daytona body-in-white hit the internet a week or so ago. When we initially posted the pictures, which had been uploaded to various social media channels and web forums, we took immediate note of the presence of an unmistakable transmission tunnel. We wondered out loud (virtually, at least) "if there have been some changes to battery and component layout, or if this is to allow for an internal-combustion powertrain option early on." Well, if you believe a report from "a source connected to a supplier with firsthand information of Dodge's production plans" who reportedly "agreed to speak about the next-gen Charger program in exchange for anonymity" to The Drive, that transmission tunnel is for — you guessed it! — a transmission. An upcoming and updated version of the eight-speed automatic currently in use in any number of Chrysler, Dodge, Jeep and Ram vehicles, to be specific, hooked up to the Hurricane-branded inline-six-cylinder engine that debuted under the hood of the Jeep Wagoneer. That engine is destined to replace the Hemi-branded V8 engines that have admirably served across the Stellantis portfolio for just about as long as anyone can remember. Here's where things get tricky. There's actually zero reason to be surprised that there's a transmission tunnel buried inside the Dodge Charger Daytona. Dodge boss Tim Kuniskis basically said there would be a transmission tunnel a year ago. "I've been very transparent that our next cars are built on the STLA Large platform, and the STLA Large is a multi-energy platform," he said. He further reinforced the point, adding, "I can put an ICE engine in there. Doesn't mean we're going to. We're certainly not launching with anything like that." Removing all further doubt about the matter, Kuniskis concluded, "We're launching with full battery-electric and we think that by the time we get to that point the offering we're going to have is going to be really attractive in the marketplace. If some day we want to add ICE to that car, could we? It's totally [possible], but maybe we'll never get there." Is there any way to reconcile the information anonymously provided to The Drive with the statements made earlier by Dodge honchos? Sure. It's entirely possible that we don't know all the vehicles, or the names of those vehicles, that will be built atop the STLA Large platform.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.