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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Fiat-Chrysler and Peugeot unveil burgeoning Stellantis supergroup's new logo

Stellantis, the entity formed by the merger between Fiat-Chrysler Automobiles (FCA) and PSA Group, has revealed its logo. It's as anonymous as the name of what will become the world's fourth-largest carmaker. Executives explained the logo symbolizes the rich heritage of the group's founding companies, and the unique combined strengths of the new conglomerate's 14-brand portfolio. While that's certainly one way to look at it, finding an iota of heritage in the Stellantis logo requires an unusually vivid imagination. It consists of the company's name in a sans serif font on a blue background. Designers removed the horizontal bar from the letter A, and they surrounded it by four rows of increasingly small dots vaguely arranged like stars in a galaxy. Chrysler helped NASA develop and build the Mercury-Redstone rocket, but we doubt that's what the galaxy-shaped logo is trying to remind us of. Nothing about it suggests Stellantis bundles some of the oldest and best-known car manufacturers in the world. It wouldn't look out of place in an ad for a credit card company, in a brochure for a frequent flier program, or on an over-the-counter pain reliever box, and that was likely intentional. It's a corporate logo that's going to appear on pens, name tags, coffee mugs, and a wide variety of paperwork, so it doesn't need to be eye-catching or ignite excitement — it'll never show up on a car. Stellantis Charger Hellcat? Nope. Jeep Wrangler Unlimited Stellantis Edition? Not happening, either. Chrysler, Peugeot, Dodge, Opel, Vauxhall, Jeep, Alfa Romeo, Ram, Citroen, Fiat, Maserati, and the other odds and ends that will be dumped in the Stellantis melting pot will carry on with their respective identities and naming systems. Stellantis it is, then. Expect the new logo to appear on employee payrolls and other official letterheads after the $38 billion 50:50 merger is finalized. Both sides said they plan to complete the merger in the first half of 2021.

Jeep hiring 1,000 part-time workers in Toledo on Wrangler, Cherokee demand

The new Jeep Cherokee has been quite a success for Chrysler, but its factory workers are getting tired. The automaker has agreed to hire up to 1,000 part-time, temporary employees at its Toledo Assembly Complex where the CUV and Wrangler are built. It will allow the company to keep Jeep production moving, while giving laborers a break.
According to plant manager Chuck Padden in the Toledo Blade, full-time workers are regularly taking on 60 hours a week, and it's beginning to wear on them. "To get them more time off is important to us, to make sure they're refreshed, and can work safely," said Padden.
Chrysler has already hired 380 temporary, part-time workers for the plant, and 50 have been converted to full-time employees. The company is in the process of interviewing the rest of the new hires now and plans to have all 1,000 in place by the summer. They will work between 10 and 30 hours a week mostly on weekends for $15.78 per hour with limited benefits. The temporary positions will last "as long as demand continues for the Jeep Wrangler and the Jeep Cherokee," said Jodi Tinson, Chrysler spokesperson for manufacturing and labor communications, to Autoblog in an email.