2014 Chrysler 300 S on 2040-cars

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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Our love of SUVs is killing people in the streets

Americans are fond of supersized fast-food meals and colossal convenience-store fountain drinks, even though they're clearly bad for our health and U.S. adults keep getting fatter. We also like large vehicles, and our love affair with SUVs is killing people in the streets. According to a recent investigation by the Detroit Free Press/USA Today, the increase in SUV sales over the past several years coincides with a sharp rise in pedestrian deaths in the U.S. — up 46 percent since 2009, with nearly 6,000 people killed in 2016 alone. With SUV sales surpassing sedans in 2014 and pickups and SUVs currently accounting for 60 percent of new vehicle sales, it's no wonder Ford announced in April plans to cease U.S. sales of almost all passenger cars. And this followed Fiat Chrysler's move to virtually an all-truck, -SUV and -crossover lineup. While the Freep/USA Today investigation found that the simultaneous surge in SUV sales and pedestrian deaths comes down to vehicle size, it also points to a lack of action on the part of the National Highway Traffic Safety Administration (NHTSA), even though it knew of the dangers SUVs pose to pedestrians. Also blamed are automakers dragging their feet on implementing active safety features. Using federal accident data, the Insurance Institute for Highway Safety (IIHS) determined that there was an 81 percent increase in single-vehicle pedestrian fatalities involving SUVs between 2009 and 2016. Freep/USA Today's analysis of the same data by counting vehicles that struck and killed pedestrians instead of the number of people killed showed a 69 percent increase in SUV involvement. As far back as 2001, researchers at Rowan University forecasted a rise in pedestrian deaths as Americans began switching to SUVs. "In the United States, passenger vehicles are shifting from a fleet populated primarily by cars to a fleet dominated by light trucks and vans," the researchers wrote, with light trucks comprising SUVs.

Inline-6 Hemi replacement on the cusp of production from Stellantis

It appears that Stellantis is ready to put its long-rumored inline-six into production at its Saltillo, Mexico plant, possibly marking the beginning of the end of Chrysler's long-running 5.7L Hemi V8. But so far, the automaker's American brands have remained mum on where exactly the new turbocharged "Tornado" I6 may land. Stellantis powertrain blog Stellpower (by way of Muscle Cars & Trucks) spotted an entry for a new "GME T6" inline-six engine on the Saltillo facility's web site, suggesting that it was either in production or close to it. That entry has since been removed, but the mystery remains.  We've been hearing tidbits here and there about this new inline engine for years, but this is the first time we've seen anything suggesting its arrival is imminent. Usually, such a significant powertrain update would coincide with the launch of a new product to showcase it. So far, Stellantis has remained mum, even overseas, about where this engine is destined to reside. 2022 model year vehicles are likely off the table entirely.  But while it's common for new engines to debut with new cars and trucks, it's not a universal truth. Ford's Coyote V8 missed the corresponding Mustang refresh by a year, for example, orphaning the 2010 model and its much-needed styling updates with the old 4.6L V8 (and the 3.8L V6, for that matter; the 3.7L Duratec was also late to that party). Even sticking just to Stellantis, the JL Wrangler's powertrains have been a work in progress since it arrived back in 2018. The standard V6 and 2.0-liter turbo-4 debuted at launch; the EcoDiesel, 392 and 4xe all came later.  And 4xe may be the model by which to measure our expectations. Its introduction didn't come completely out of nowhere, but it was rather sudden for what turned out to be such a solid offering. That bodes well for the company's existing Hemi-powered trucks and SUVs. The Ram 1500, Jeep Grand Cherokee and Wagoneer are all strong candidates to receive the new Hemi replacement, as all would greatly benefit from even small improvements in fuel economy. If there's to be a future for the Dodge Charger and Challenger and Chrysler 300, they'd benefit too. And how about a Gladiator with the wick turned up, positioned as its equivalent to the Wrangler 392. Turn that Tornado into a Dust Devil. Don't worry; we've got plenty more where that came from.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.