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Fiat buying rest of Chrysler in $4.35 billion deal, IPO avoided

Chrysler will now become a wholly owned member of the Fiat family, as it's been announced that the 41.46-percent stake in the Auburn Hills, MI-based manufacturer owned by the United Auto Workers' VEBA trust fund will be sold to the Italian company. Concluding the agreement will mark the closure of a piecemeal purchase process that could have resulted in an initial public offering.
The total cost of the sale will see the VEBA healthcare trust receive $4.35 billion, $3.65 billion of which will come from Fiat. $1.75 billion of that will be cash, while an additional $1.9 billion will be part of a "special distribution." An additional $700 million will be paid over four separate installments according to reports from Automotive News Europe and USA Today, although the shares will belong to Fiat following the first payment. The deal was reportedly initially struck on Sunday (though it is just being announced today), and is being portrayed as particularly good news for Fiat and Chrysler, which have now prevented the remaining shares going to the stock market in a UAW-forced IPO.
"The unified ownership structure will now allow us to fully execute our vision of creating a global automaker that is truly unique in terms of mix of experience, perspective and know-how, a solid and open organization that will ensure all employees a challenging and rewarding environment," Fiat CEO Sergio Marchionne said in a statement.

2020 Chrysler Pacifica pricing set: Here's how Voyager and Pacifica lineups compare

Fiat-Chrysler shooed the irritant Dodge Grand Caravan out of the product mix for cannibalizing Pacifica sales, then created the Voyager to lure minivan buyers who need an inexpensive minivan fix across the lot. The 2020 Voyager L and LX, which replace the entry-level Pacifica L and Pacifica LX, costs $250 less than the respective 2019 Pacifica models. Chrysler's held the line on the starter Pacifica pricing while revamping the trim arrangement. For 2020, the Pacifica Touring becomes the base retail Pacifica model, and the Touring Plus goes away. Cars Direct has found that the 2020 minivan in base Touring trim will cost $34,990 after a $1,495 destination fee. That's the same price as the 2019 Touring Plus. Let's explain the trims before we get to the rest of the pricing, because it's a little funky. In 2019, the trim steps went Pacifica L, LX, fleet-only Touring, Touring Plus, Touring L, Touring L Plus, and Limited. Those first three iterations have become Voyagers L, LX, and LXi — the fleet-only 2019 Pacifica Touring has been replaced by the fleet-only 2020 Voyager LXi. So we'll recap the entire price lineup to make it clearer: Voyager L, $28,480 ($250 less than the 2019 Pacifica L) Voyager LX, $31,290 ($250 less than the 2019 Pacifica LX) Voyager LXi (fleet), $34,490 ($500 less than the now-retired, fleet-only 2019 Pacifica Touring) Pacifica Touring, $34,990 (Same price as the now-retired 2019 Pacifica Plus) Pacifica Touring L, $38,240 ($50 less than in 2019) Pacifica Touring L 35th Anniversary, $40,230 ($75 less than in 2019) Pacifica Touring L Plus, $41,040 ($100 less than in 2019) Pacifica Touring L Plus 35th Anniversary, $42,335 ($225 less than in 2019) Pacifica Limited, $45,940 ($250 less than in 2019) Pacifica Limited 35th Anniversary, $46,735 ($150 less than in 2019) Now that Fiat-Chrysler's rationalized the offerings, the absence of advanced technology features on the Voyager trims won't surprise anyone. Voyager infotainment begins and ends with the seven-inch Uconnect touchscreen; the larger 8.4-inch screen is forbidden. The Voyager LXi becomes the fleet model, sparing the Pacifica nameplate that ignominy. Driver assistance tech in Voyagers will be limited to the cost-extra rear park assist, blind-spot monitoring, and rear cross traffic detection. Adaptive cruise control and autonomous braking aren't offered. If you want those, you have to shift up to the Pacifica Touring, which can add them with the $995 Advanced Safetytec Group.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.