2012 Chrysler 300c Luxury Series on 2040-cars

Auto blog

Junkyard Gem: 1987 Chrysler LeBaron Coupe

For the 1989 through 1991 model years, Chrysler and Maserati teamed up to create one of the most fascinating machines of the era: the Chrysler TC by Maserati. Built in Milan, the chassis and general body lines of the TC derived from the smooth-looking 1987 Chrysler LeBaron Coupe (just as its Turin/Hamtramck-made Cadillac Allante competitor traced its ancestry to the Eldorado). After writing about a few discarded TCs, I decided that I'd keep my junkyard eye open for an example of its LeBaron Coupe sibling. Here's an '87, customized in proper mid-2000s-style Fast & Furious Mode, found in a self-service yard in northeastern Colorado. The LeBaron name came from a 1930s coachbuilder, ultimately bought by Chrysler, and spent many decades being applied to super-luxe Imperial models. In the late 1970s and early 1980s, Chrysler glued LeBaron badges and lots of bling on the Dodge Diplomat; the famous Iacocca-era K-Car LeBarons followed in the 1982 model year. The original K-based LeBaron Coupe seemed boxy and stodgy, so a slicker design went on a modified K chassis for the 1987 through 1995 model years. This car got some serious interior modifications at some point, including aftermarket seats, purple-and-white paint on the dash, and fiberglass door panels. The original door controls now live in diamond-plate panels. The gauge faces have faded in the harsh Colorado sun, but they appear to be custom-made. The engine is long gone from the yellow-wire-loom-decorated compartment, but the emissions sticker on the hood underside indicates that it was the 2.2-liter turbocharged four, rated at 146 horsepower. That was a big number for a 2,731-pound car in 1987. More LeBarons than you might have expected came with manual transmissions around this time, but this one has the three-speed automatic. The big-bore tailpipe got stuffed with dirt at some point during this car's journey here. The hood scoop must have been so good that a junkyard shopper grabbed it. I hope it stood at least a foot tall. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. James Earl Jones did the narration on these heart-pounding advertisements. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Even though the earlier LeBarons were very different cars, we need to get Ricardo Montalban in here. Here's Ricardo after being seduced by the '84 LeBaron convertible.

Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

The news just keeps on rolling from Auburn Hills today, as Fiat Chrysler continues to detail its five-year growth plan. This time round, we're talking about Chrysler. The troubled American brand has been limited in the past few years to the lamentable Sebring/200, the Town & Country and the 300, although that's likely to change in the coming years.
"The Chrysler brand is not luxury - it's not premium. Chrysler is the mainstream American brand," brand CEO Al Gardner said during today's presentation.
Gardner set a sales target of 800,000 units by 2018, which marks an increase of 350,000 units compared to its 2013 sales results. That's a pretty big ask for a brand that's struggled to define itself over the past decade.

SRT Viper plant idled over slow sales [UPDATE]

The SRT Viper is taking an extended production break later this spring while the factory copes with low demand and gears up for the 2015 model year. Chrysler will idle the Conner Avenue Assembly Plant from April 14 to June 23, and 91 employees there will be laid off during that time. Sales have been slow so far this year, with just 91 Vipers sold in the first two months of 2014 (591 were sold all last year), according to The Detroit News. According to Chrysler, this is all part of the plan for the Viper. The automaker says that the Connor Avenue factory was meant to fluctuate in this way because it only builds one vehicle, and the sports coupe was never meant to be a mass-production vehicle. The company claims that idling the plant will allow it to manage showroom inventories. "Customer and dealer demand for the SRT Viper continues at expected levels," said Chrysler spokesperson Dianna Gutierrez to The Detroit News. SRT hasn't revealed what changes are planned for the 2015 model. This isn't the first time we've heard of the Viper's weak demand. As of October 2013, SRT had hoped to build around 2,000 examples, but only about 1,000 had been made. At that point, officials then revealed production would likely be scaled back. We've contacted the Chrysler for further information, and we'll update this post if and when we hear back. UPDATE: Chrysler has passed along this official statement regarding the plant idling: Chrysler Group confirms that its Conner Avenue Assembly Plant will be down, beginning the week of April 14. Production will resume the week of June 23. Ninety-one UAW-represented employees will be laid off during this time. The SRT Viper is a hand-crafted American exotic car that is designed for a specific consumer that values performance, style and exclusivity. It has never been intended to be a mass-production vehicle as less than 29,000 vehicles have been produced in the past 20 years. The ability to increase and decrease production at the Conner Avenue Assembly Plant allows the company to continue to meet our customers' desire to keep these special cars exclusive. We will be able to take advantage of this transition to manage dealer inventories.