2012 Chrysler 300 S on 2040-cars

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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2024 Chrysler Pacifica celebrates 40 years of the modern minivan

While its nameplate is relatively new, the Chrysler Pacifica traces its roots to the model that defined the minivan as we know it today: the Plymouth Voyager. Chrysler is celebrating 40 years of building family haulers by making a handful of small updates to the Pacifica for 2024. Don't expect to find a "40 Years Edition" trim the next time you visit a Chrysler dealer. Changes for the 2024 model year are largely limited to new paint and interior colors. Red Hot and Baltic Gray join the palette, and buyers who order the range-topping Pacifica Pinnacle model can select a new interior color called Sepia. Chrysler has also pared down the Plug-In Hybrid range to two models called Select and Pinnacle, respectively. Customers can add the optional S Appearance, Premium S Appearance, and Road Tripper packages to the base Select trim. The final update for 2024 is minor but important. The Uconnect 5 infotainment system gains an Emergency Vehicle Alert System (EVAS) that warns the driver if it detects an active fire truck, an active ambulance, or "other nearby roadway hazards," according to Chrysler. Chrysler dealers across the nation will begin receiving the 2024 Pacifica in the coming weeks. Moving your family and your stuff for 40 years Plymouth, which Chrysler closed in 2001, built the first Voyager at the Windsor plant in Canada on November 2, 1983. The van went on sale as a 1984 model and became what most historians consider the first modern minivan. The idea of designing a box on wheels tailor-made for families wasn't new: the 1930s Stout Scarab, the original Volkswagen Bus released in 1950, the Fiat 600 Multipla launched in 1956, and the Renault Espace unveiled shortly after the Voyager filled the same void, but it's the Chrysler Corporation's definition of a minivan that stuck. The original Voyager was also sold as the Dodge Caravan (1984) and the Chrysler Town & Country (1990). The three models leveraged a unique set of attributes to stand out from other vans on the market, including car-derived underpinnings (many existing models were related to bulky commercial vehicles), front-wheel-drive, and a sliding door that made the cabin easy to get in and out of. Stow 'N Go seats didn't appear until the 2004 model year, but Chrysler's early vans featured removable rear seats for weekend trips to the hardware store. SUVs and crossovers often get blamed for killing the station wagon, but the minivan arguably started the war.

Chrysler Pacifica-based crossover SUV coming soon

Chrysler is finally going to get another vehicle to support its minuscule lineup. According to Motor Trend, Fiat-Chrysler CEO Sergio Marchionne said that the company has a three-row crossover based on Chrysler's Pacifica minivan ready to go in as little as 18 months. Moving past the irony that Chrysler repurposed the old Pacifica crossover's name for a minivan, only for that very van to yield a new crossover, this is a vital vehicle for Chrysler that offers some interesting possibilities. Firstly, as we just mentioned, Chrysler hardly has anything in its lineup right now. With the departure of the 200, it was left with the 300 and the Pacifica. Both are perfectly fine machines, and we especially like the Pacifica, but they didn't leave the brand with much breadth for people who wanted something that wasn't a large sedan or a minivan. Both of those segments are giving up market share to crossovers, so a Pacifica-based crossover, one with three rows, will be beneficial beyond just offering another model, but also offering one that is more broadly popular, especially as more companies including Subaru and Volkswagen expand into the large three-row segment. The Pacifica platform also offers some unique opportunities for this upcoming Chrysler crossover. Using such a space-efficient starting point could give this Chrysler class-leading passenger and cargo space. Most interesting to consider, though, is the possibility of a plug-in hybrid. With the heavy lifting done during the Pacifica's development, it shouldn't be too difficult to adapt the PHEV powertrain to the new crossover. Shockingly, plug-in crossovers have only been tried by luxury brands and Mitsubishi, the latter with the Outlander PHEV. So this Chrysler could be in a class of its own by offering a larger PHEV than Outlander, but at a better price than the luxury automakers. As such, we're quite interested to see how this crossover turns out. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.