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Chrysler CEO's brand vision: More products, tech, care and quality

The debut of the Chrysler Airflow battery-electric crossover at the Consumer Electronics Show was meant to be the harbinger of Chrysler's arrival as a 21st-century brand. After four months on the job as brand CEO, former Ford and Honeywell executive Christine Feuell opened up on her vision for the Pentastar in interviews with Automotive News and The Detroit News. When Stellantis asked each of its 14 brand chiefs for one word to describe their intentions, Feuell's word was "transformation," that overhaul seeing Chrysler become the mothership's "startup brand." The obvious sum of those two intentions is more technology, the good news about them is that there will be more product, the best news about them is that there will be more quality. The Airflow is said to arrive by 2025. Chrysler's two current products, the Pacifica/Voyager minivan and 300 sedan, will be replaced by new offerings that serve those same two segments but that are "a vast departure from what's in the market today." Beyond these three nameplates, visitors to Chrysler dealer lots will be able to choose from "a number of brand-new products that don't exist today." We'll guess there'll be one or two more crossovers in addition to whatever else comes, since that form factor hasn't begun to run out of steam. A couple more family conveyances after the Airflow would cement the Auburn Hills automaker as the people-hauler arm of Stellantis' U.S. quartet. We're told to expect something "in the largest segment," in TDN's words, but we're not certain if "largest" refers to the segment size or vehicle size.   Naturally, these transports will be electric, Chrysler aiming to be all-EV by 2028. Feuell said the Pacifica Hybrid has been able to poke its nose into a demographic of tech-friendly buyers, specifically, diverse millennial females with higher incomes. She wants to expand on that success, becoming an attractive option to families with a fair bit of disposable income — you know, Tesla buyers. Assuming she can translate her vision into good product, those shoppers will find in Chrysler "clean mobility, seamless technology," and unexpectedly rewarding ownership experiences.

Chrysler Pacifica-based crossover SUV coming soon

Chrysler is finally going to get another vehicle to support its minuscule lineup. According to Motor Trend, Fiat-Chrysler CEO Sergio Marchionne said that the company has a three-row crossover based on Chrysler's Pacifica minivan ready to go in as little as 18 months. Moving past the irony that Chrysler repurposed the old Pacifica crossover's name for a minivan, only for that very van to yield a new crossover, this is a vital vehicle for Chrysler that offers some interesting possibilities. Firstly, as we just mentioned, Chrysler hardly has anything in its lineup right now. With the departure of the 200, it was left with the 300 and the Pacifica. Both are perfectly fine machines, and we especially like the Pacifica, but they didn't leave the brand with much breadth for people who wanted something that wasn't a large sedan or a minivan. Both of those segments are giving up market share to crossovers, so a Pacifica-based crossover, one with three rows, will be beneficial beyond just offering another model, but also offering one that is more broadly popular, especially as more companies including Subaru and Volkswagen expand into the large three-row segment. The Pacifica platform also offers some unique opportunities for this upcoming Chrysler crossover. Using such a space-efficient starting point could give this Chrysler class-leading passenger and cargo space. Most interesting to consider, though, is the possibility of a plug-in hybrid. With the heavy lifting done during the Pacifica's development, it shouldn't be too difficult to adapt the PHEV powertrain to the new crossover. Shockingly, plug-in crossovers have only been tried by luxury brands and Mitsubishi, the latter with the Outlander PHEV. So this Chrysler could be in a class of its own by offering a larger PHEV than Outlander, but at a better price than the luxury automakers. As such, we're quite interested to see how this crossover turns out. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

How GM ended up suing its crosstown rival Fiat Chrysler

DETROIT — Automakers sue each other on occasion, but no one in Detroit can remember one accusing another of bribing union officials to get an unfair labor cost advantage. Yet thatÂ’s what happened Wednesday when General Motors filed a federal racketeering lawsuit against Fiat Chrysler Automobiles. ItÂ’s based on a widening federal investigation into corruption involving officials of the United Auto Workers union, and shortly after the lawsuit was filed, the unionÂ’s president Gary Jones stepped down. The 95-page complaint could affect ongoing contract talks between the union and Fiat Chrysler, the lone automaker of DetroitÂ’s big three thatÂ’s still in negotiations. It also could cause jitters with French automaker PSA Peugeot, which has reached an agreement to merge with the Italian-American automaker. Here are some questions and answers about the lawsuit and its impact: Why did GM sue? GM alleges that Fiat Chrysler senior executives, including now-deceased CEO Sergio Marchionne, paid $1.5 million in bribes to UAW officials for nearly a decade and corrupted the bargaining process with the union in the 2009, 2011 and 2015 contracts to gain advantages over General Motors. The lawsuit says that because of the bribes, which were funneled through a joint UAW-Fiat Chrysler training center, the union allowed Fiat Chrysler to use more lower-paid temporary workers. Also, FCA in 2015 did not have to limit the number of newly hired workers who make less and get lower-cost benefits than older workers hired before 2007. GM contends it couldnÂ’t negotiate similar union concessions that FCA was able to get through bribery. GM could only hire a limited number of temporary and lower-paid new workers, called “second tier” workers, which unfairly increased its labor costs by billions of dollars. It alleges the higher labor costs had another purpose — to force GM into a merger with FCA that Marchionne wanted. GM did wind up with higher labor costs, which until the lawsuit had not been linked to the federal corruption probe. Before contract talks with all three automakers began last summer, the Center for Automotive Research, an industry think tank, determined Fiat ChryslerÂ’s total hourly labor costs including wages and benefits were about $55 per hour, $8 less per hour than GM and $6 lower than Ford. At a Wall Street conference in New York on Thursday, GM CEO Mary Barra said her company can compete on a level playing field.