2007 Chrysler 300c Base on 2040-cars

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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Minivan Comparison | Sienna vs Odyssey vs Pacifica vs Sedona

The minivan segment is fresher than it's been in years, possibly decades. The 2021 Toyota Sienna is a completely redesigned model with a bold new look and standard hybrid powertrain. Both the Honda Odyssey and Chrysler Pacifica were refreshed for 2021 with updated styling, upgraded tech, and in the case of the Pacifica, newly optional all-wheel drive. Only the 2021 Kia Sedona soldiers on without changes; it's still a solid van despite its advanced age and relatively few people buying it.  Usually when we put a comparison like this together, we have to pick and choose which vehicles to include (mostly because we can't do some 15-car spreadsheet without utilizing 4-point font). In the case of minivans, there are only four. That certainly makes it easier to research and cross-shop in person without worrying that you might be missing out on something. It also makes it a bit easier to go beyond the usual spreadsheet and dig a little deeper than normal into the competitors. Let's take a brief look at each. 2021 Toyota Sienna The Sienna is completely new for '21 after going a decade with only updates. Its exterior style is more expressive than before, but it's the new cabin that really impresses — it's far more car-like in appearance, but still offers the expected amount of abundant storage and functionality. Mechanically, the big news is that every Sienna is now a hybrid. Though down a bit on power compared to everything else, its 36 mpg combined (or 35 mpg with all-wheel drive) crushes everything but the Pacifica plug-in hybrid. This exceptional fuel economy and its far-sliding, big-kid-friendly second-row seats are its main selling points, but in every other respect, it's fully competitive.  Read our full 2021 Sienna Review 2021 Toyota Sienna View 41 Photos 2021 Chrysler Pacifica The Pacifica gets its first comprehensive set of upgrades since it was all-new for '17. The front end has been restyled, all-wheel drive is now an option and there's a new Pinnacle range-topping trim. The big news, however, is its technology offerings. Every Pacifica now comes standard, as the Odyssey and Sienna do, with a comprehensive array of driver assistance technologies. Every trim also gets Chrysler's latest UConnect infotainment system with a larger, 10.1-inch touchscreen and wireless Apple CarPlay and Android Auto.