2006 Chrysler 300 Base on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 1995 Eagle Vision TSi

Lee Iacocca's main motivation to have Chrysler buy the American Motors Corporation in 1987 was to grab the Jeep brand, but it turned out that getting all the chassis engineering that went into the Eagle Premier paid off handsomely as well. The Premier's ancestry was Wisconsin-tinged Renault, a mashup of Renault 25 and 21 chassis and suspension design, and Chrysler later based the very successful LH series of sedans on the Premier. The Eagle-badged version of the LH was the Vision, sold for the 1993 through 1997 model years. Here's one of those cars, heavily battered and its once-lurid purple paint now faded, found in a self-service yard south of Denver, Colorado. The Eagle brand was named after the AMC Eagle, and it was used for both ex-AMC vehicles and Mitsubishi machinery. It got the axe after 1998, when the final Talons were sold. The first-generation LH cars included the Vision, the Chrysler Concorde, the Chrysler LHS, the Chrysler New Yorker and the Dodge Intrepid. A Plymouth version known as the Accolade was planned but never went into production. The crash that mangled the front end made it impossible for me to open the hood, but the '95 Vision TSi got a 3.5-liter OHC V6 with 214 horsepower and 221 pound-feet. Every production Vision ever built came with a mandatory four-speed automatic transmission. This car made it just a bit past 167,000 miles during its life. All in all, a comfortable Detroit sedan on a French suspension that sold fairly well and then faded into oblivion. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So much cheaper than the Acura Legend! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Virtual reality speculation was all the rage during the first half of the 1990s. And, hey, it still is! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The middle 1990s were a strange time.

FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video: