1957 Chrysler 300 Series on 2040-cars

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Fiat Chrysler Automobiles gets officially official this Sunday

Want a chunk of the new Fiat Chrysler Automobiles? Shares of the newly joined (technically) Dutch automaker will begin trading on Monday on the New York Stock Exchange. The company itself will become a single entity on Sunday.
According to The Detroit Free Press, the new FCA will be the world's seventh largest company after Fiat shareholders' chance to oppose the merger expired on October 4. To prevent the merger, shareholders would have needed to exchange at least 500 million euros in shares for cash.
On Monday, current shareholders of both Fiat and Chrysler stock will see their shares converted into an equal number of FCA shares, the Freep reports.

FCA recalls 1.25M trucks for software error in fatal crash

WASHINGTON - Fiat Chrysler Automobiles said Friday it would recall more than 1.25 million pickup trucks worldwide to address a software error linked to reports of one crash death and two injuries. The error code could temporarily disable the side air bag and seat belt pretensioner deployment during a vehicle rollover spurred by a significant underbody impact, such as striking onroad debris or driving off-road, the Italian-American automaker said. The company will reprogram computer modules in the affected vehicles to address this error. The recall covers 1.02 million 2013-16 Ram 1500 and 2500 pickups, and 2014-2016 Ram 3500 pickups in the United States, 216,007 vehicles in Canada; 21,668 in Mexico; and 21,530 outside North America, the automaker said. Fiat Chrysler said the recall would begin in late June. In the event of the software error code, the problem could temporarily be addressed by turning the vehicle off and then on, the company said. The automaker told the U.S. National Highway Traffic Safety Administration it began investigating the issue in December after it received notice of a suit involving a 2014 Ram 1500 in which the airbag failed to deploy in a rollover crash.Reporting by David ShepardsonRelated Video: Recalls Chrysler Fiat Truck FCA airbag fiat chrysler automobiles

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.