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Why Stellantis needs Chrysler

Stellantis has a secret weapon. It’s called Chrysler. Rumors swirled this year that the 96-year-old namesake brand of the former Chrysler Corp. could be on the chopping block, but Stellantis CEO Carlos Tavares promptly shot them down. Now what? The brand has three nameplates: the 300 sedan, the Pacifica minivan and Voyager minivan, which is just an entry-level version of the Pacifica. Sedans and vans are not high priorities for most automakers, but they work for Chrysler. And because it is such a small brand, it has great opportunity. Consider the existing product line: The Pacifica is one of the best minivans you can buy. Stellantis has a lot of brands, but it doesnÂ’t have that many singular products that are at or near the top of their segments. The Pacifica is good, but the Pacifica Hybrid is unmatched. ItÂ’s an affordable, plug-in electric minivan thatÂ’s efficient and functional. ThereÂ’s nothing else like it on the market. The 300 is ancient, and unlike its platform mate, the highly evolved Dodge Charger, the 300 has languished. The 300 is still a decent premium sedan, but itÂ’s gone from trendsetter to afterthought. Chrysler needs a new 300 thatÂ’s different from the Charger and offers some kind of premium proposition. In this view, a rear-wheel-drive flagship thatÂ’s performance-oriented but civilized would work. The existing formula, essentially, just updated. ThereÂ’s a lot of equity in the 300 nameplate, and frankly the Chrysler brand needs vehicles, so killing this sedan doesnÂ’t make a lot of sense. Find an identity and make it work.  2021 Chrysler Pacifica Pinnacle View 19 Photos A revitalized 300 and a winning Pacifica buy some time. Then? Just two more vehicles would make Chrysler considerably stronger. Resist the urge to go with a sports car, which would drain time and resources. Did the Crossfire do anything for Chrysler? Even if they nail it, itÂ’s still a niche vehicle. Instead, go for the obvious — but make it interesting. A midsize crossover with an amazing interior and a plug-in powertrain, like the Lincoln Aviator, would do the trick. Offer two- and three-row variants. This might bump up against Jeep and its Wagoneer family. DonÂ’t worry, Jeep will be fine. This is about resuscitating Chrysler. Do something clever with the suspension (again, like the Aviator and its Mustang-derived chassis) or add some kind of conversation-starting technology, like VolvoÂ’s safety features. The other model should be all-electric.

2015 Chrysler 200 production gets underway [w/videos]

Chrysler announced recently that it has added some 800 new jobs at its Sterling Heights Assembly Plant (SHAP) to support the production of its all-new 2015 Chrysler 200 sedan. Total employment at the Sterling Heights, MI plant grows to almost 2,800 with the hires, an impressive figure for a plant that was slated for closure in 2010.
Speaking to a crowd of employees and community leaders, Fiat-Chrysler CEO Sergio Marchionne was on hand to celebrate the kick-off of 200 production last week. "We're making a big bet on its success," said Marchionne of the sedan, "we've invested nearly a billion dollars in this facility."
That billion-dollar bill has been used to construct a spanking new paint shop, install a new body shop and install "machinery, tooling and material-handling equipment" according to the Chrysler press release. The company says that SHAP now runs to nearly five million square feet of manufacturing space - loads of room for all the new employees to do their thing - and that the facility can handle multiple vehicles on two unique architectures.

Ferrari borrows $2.6 billion to finance FCA spinoff

Ferrari announced Monday that it is borrowing about $2.6 billion to finance its spinoff from Fiat Chrysler Automobiles. Here's how it breaks down: Ferrari NV, the automaker's parent company based in the Netherlands, is taking out loans totaling 2.5 billion euros. That's equivalent to $2.64 billion at current exchange rates, and is divided between a term loan of $2.12 billion and a revolving credit facility of $529 million. The larger term loan "will be used to refinance indebtedness owing to Fiat Chrysler Automobiles," among other purposes. That ought to constitute the lion's share of the $2.38 billion which the Prancing Horse marque was, according to reports last year, slated to pay its current parent company in order to help FCA fund its ambitious growth plans. The separate line of credit is earmarked "to be used from time to time for general corporate and working capital purposes of the Ferrari group." Though Ferrari is not expected to take any other Fiat Chrysler properties with it, the "group" in this case would include its various financial services and distribution arms around the world that may have been separately incorporated. As noted in the statement below, the financial arrangement "represents a further step towards the separation of Ferrari from the FCA Group," following the separate stock issues from both companies as independent from each other. FERRARI N.V. SIGNS ˆ2.5 BILLION SYNDICATED CREDIT FACILITY Ferrari N.V. (NYSE: RACE) ("Ferrari") announced today that it has entered into a ˆ2.5 billion syndicated loan facility with a group of ten bookrunner banks. The facility comprises a bridge loan (the "Bridge Loan") and a term loan (the "Term Loan") of ˆ2 billion in aggregate and a revolving credit facility of ˆ500 million (the "RCF"). Proceeds of the Bridge Loan and Term Loan will be used to refinance indebtedness owing to Fiat Chrysler AutomobilesN.V. (NYSE: FCAU) ("FCA") and other indebtedness and for other general corporate purposes. Proceeds of the RCF may be used from time to time for general corporate and working capital purposes of the Ferrari group. The Bridge Loan has a 12 month maturity with an option for Ferrari to extend once for a six-month period. Ferrari intends to refinance the Bridge Loan prior to its maturity with longer term debt, including through capital markets or other financing transactions. The Term Loan, which comprises a majority of the total facility, and the RCF each have a maturity of five years.