2015 Chrysler 200 S on 2040-cars

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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

2020 Chrysler Pacifica Red S Edition demands plenty of green

Chrysler has added a Red S Edition package to the Pacifica range for the 2020 model year. The equipment group is available on the gasoline-powered and hybrid variants of the minivan, and the package punts Chrysler's family-hauler into luxury-car territory. On sale now, the Pacifica Red S Edition commands a $3,995 premium over the Limited trim it's based on. In other words, buyers need to spend at least $49,935 once a mandatory $1,495 destination charge enters the equation, while selecting the hybrid powertrain likely pushes the bottom line beyond the $50,000 threshold (the package has not yet been priced for the hybrid model). This figure makes the Pacifica Red S Edition one of the most expensive minivans available in the United States. Chrysler rewards buyers willing to spend luxury-car money on one of its minivans with two-tone, Rodeo Red and black Nappa leather upholstery with Light Diesel Grey contrast stitching and piping (diesel fuel is not grey, if you're wondering), S logos stitched into the seat backs, and silver trim on the dashboard and the door panels. Outside, the Red S Edition builds on the S Appearance package with black and red emblems, a red S logo on the tailgate, and 20-inch alloy wheels finished in black, though note the Pacifica Hybrid settles for 18-inchers in the name of maximizing fuel economy. Buyers have six colors to choose from, including one called Ceramic Grey Clear Coat that joins the range for 2020. The Red S-spec Pacifica also comes standard with a Harman Kardon sound system that plays through 20 speakers, KeySense (which is essentially a teen driver key), and Advanced SafetyTec, which includes features such as a 360-degree-view camera, adaptive cruise control with stop and go, automatic high beams, park assist, and rain-sensing wipers, among other items. There are no mechanical changes to report, nor does the Pacifica Red S channel its inner Testarossa with a red valve cover. It carries on with Chrysler's venerable 3.6-liter Pentastar V6 rated at a stout 287 horsepower and 262 pound-feet of torque. The six spins the front wheels via a nine-speed automatic transmission.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.