2015 Chrysler 200 Limited on 2040-cars

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Chrysler CEO's brand vision: More products, tech, care and quality

The debut of the Chrysler Airflow battery-electric crossover at the Consumer Electronics Show was meant to be the harbinger of Chrysler's arrival as a 21st-century brand. After four months on the job as brand CEO, former Ford and Honeywell executive Christine Feuell opened up on her vision for the Pentastar in interviews with Automotive News and The Detroit News. When Stellantis asked each of its 14 brand chiefs for one word to describe their intentions, Feuell's word was "transformation," that overhaul seeing Chrysler become the mothership's "startup brand." The obvious sum of those two intentions is more technology, the good news about them is that there will be more product, the best news about them is that there will be more quality. The Airflow is said to arrive by 2025. Chrysler's two current products, the Pacifica/Voyager minivan and 300 sedan, will be replaced by new offerings that serve those same two segments but that are "a vast departure from what's in the market today." Beyond these three nameplates, visitors to Chrysler dealer lots will be able to choose from "a number of brand-new products that don't exist today." We'll guess there'll be one or two more crossovers in addition to whatever else comes, since that form factor hasn't begun to run out of steam. A couple more family conveyances after the Airflow would cement the Auburn Hills automaker as the people-hauler arm of Stellantis' U.S. quartet. We're told to expect something "in the largest segment," in TDN's words, but we're not certain if "largest" refers to the segment size or vehicle size.   Naturally, these transports will be electric, Chrysler aiming to be all-EV by 2028. Feuell said the Pacifica Hybrid has been able to poke its nose into a demographic of tech-friendly buyers, specifically, diverse millennial females with higher incomes. She wants to expand on that success, becoming an attractive option to families with a fair bit of disposable income — you know, Tesla buyers. Assuming she can translate her vision into good product, those shoppers will find in Chrysler "clean mobility, seamless technology," and unexpectedly rewarding ownership experiences.

Chrysler reveals 6.4-liter 2023 300C: Watch it live

[Update: The 2023 Chrysler 300C has been revealed.] Last week, Chrysler teased a new performance model to be unveiled on the eve of the Detroit Auto Show. The day has arrived, and Chrysler has remained tight-lipped about what exactly it plans to show, but based on the specs in the teaser (and Chrysler's diminutive lineup), we have a pretty good idea what we might see this evening.  Chrysler's teaser included a photo of the wheel from the 300 sedan, which not that long ago was offered in an SRT variant. The big, red Brembo caliper behind the face of this alloy suggests that we could be looking at a revival of the old SRT formula, likely with the combination of the 6.4-liter Hemi V8 and eight-speed automatic transmission — a pairing that was never offered on the old SRT model.  While this certainly isn't definitive, Chrysler said the new variant will be "one of the most powerful and luxurious special edition vehicles" in its brand history. The SRT model based on this generation of the 300 left the market in 2015 with 470 horsepower. Other models with the 6.4-liter offer as much as 485, so there's headroom here for a new model if Stellantis is so inclined. There's also the possibility that a supercharged Hemi could be introduced, or that AWD could enter the mix, but given the sunset status of Chrysler's current internal-combustion powertrains, it's unlikely that such a level of development money would have been thrown at a soon-to-be-discontinued model. But hey, Stellantis, we'd still love to see the Challenger SRT-10. Just saying.  Join us tonight at 6 p.m. EDT to find out exactly what Chrysler has in store. 

Wish you had a world-famous auto exec give your commencement speech? Watch this

We've seen some pretty great commencement speeches over the years. There was Steve Jobs' incredibly inspiring Stanford address in 2005, John Stewart's insightful speech to the graduating class of William and Mary in 2004 and Steven Colbert's hilarious 2011 address at Northwestern, but automotive executives aren't strangers to honorary degrees. Former General Motors CEO Rick Wagoner spoke at Virginia Commonwealth University in 2011, and Chrysler CEO Sergio Marchionne recently gave the keynote at Walsh College's 100th Commencement Ceremony. The executive knows a thing or two about success and following one's beliefs to fulfillment.
"I constantly encourage my co-workers at Fiat and Chrysler to go beyond the cliche and the conventional to try new approaches and change perspective each and every day," Marchionne said. "I exhort them not to repeat the same things, the same approaches, and I remind them they are indeed free. The freedom I am talking about is something inside you. It is determined by how open minded you remain, how receptive you are to the new and to the different, to the infinite possibilities that present themselves even if you don't go looking for them or could never have imagined. Being free means that you have the strength not to be conditioned by what others want you to do or by what may seem to be the easiest choice."
Amen to that. You can check out the brief press release on the address below as well as a video of a few highlights from the speech.