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Marchionne hopes Apple will partner with Fiat

Apple wants to make a car. Fiat already makes cars. Therefore, Apple and Fiat should partner to make an Apple Car. Makes sense, right? Clearly, it's not quite that easy, but FCA chief Sergio Marchionne hopes that Cupertino will consider Fiat a worthy candidate for partnership, assuming, of course, that Apple follows through with its overtures into the automobile industry. Marchionne is, according to Bloomberg, a self-proclaimed "Apple freak" who owns every kind of product Apple makes. He suggests that he understands the tech company's needs and wants. "Apple has a language, and you have to be able to speak that language," said Marchionne. "Usually the industry comes into that dialogue with a high degree of arrogance as we know how to make cars. That's not very helpful as their syntax is worth more than our ability to build cars." By "syntax," we assume Marchionne means Apple's sleek and modern design language more than the code behind its software. It's interesting to note that the FCA CEO seems to indicate that Apple would bring more to any partnership than the automaker would. Fair or not, we'd wager that more buyers would care about a potential Apple Car's design and branding than would be concerned with which automaker helped assembled it. A partnership with Apple may be exactly the kind of cure that the FCA CEO believes ails the auto industry. After finding it impossible to further pursue industry consolidation, a tie-up with the massive tech industry, particularly Apple, could generate some much-needed positive cash flow. At present, though, it's all just conjecture – Apple hasn't offered any hints as to the true nature of its so-called Project Titan automotive project, and doesn't seem likely to anytime soon. Related Video:

Why Chrysler made the Pacifica Hybrid

There were a number of important details missing from Chrysler's debut of the Pacifica Hybrid yesterday. Pricing and availability, for example. We still don't know those specifics – Chrysler just says it will all be announced closer to launch – but we spent some time with Kevin Mets, the chief engineer for the Pacifica Hybrid, to learn more about the powertrain and why Chrysler decided to offer this vehicle at this time. "This could be a primary electric vehicle for someone." We started with the big question: why build a plug-in minivan at all? "It brings the ability that if you want an electric vehicle, a hybrid, you don't have to compromise size to get there," Mets said. "For instance just a few minutes ago I was talking to someone from Canada and they were saying in the US it's two vehicles per household is kind of the norm. In Canada it's not that way, it's more like a vehicle or even less than a vehicle. There's a lot of people that want an electrical vehicle in Canada but they can't make it their primary vehicle. This is a vehicle that could be a primary electric vehicle for someone in Canada, or anybody else for that matter, who wants a plug-in vehicle, an electric vehicle that doesn't have to compromise in size." So, was the development of the Pacifica PHEV influenced more by customers saying they wanted a plug-in hybrid minivan or was it driven more by green vehicle regulations? "That's a tough one to answer," Mets said. "Certainly you have to meet all the requirements. There's a little bit of everything there. You also can pick what vehicles you want to do it on. You pick which vehicle is the best opportunity and this is the one we chose. It's a little bit of both." As for when the Pacifica Hybrid will reach dealerships, all we know is, "late 2016." But Mets said that the minivan will at some point be available in all 50 states. Initial availability might be limited to places like California, but, "The idea is to sell it nationwide," he said. Chrysler decided on the "Pacifica Hybrid" name instead of the more-accurate "Pacifica Plug-In Hybrid" for simplicity. Anyone who might care that the minivan plugs in will find out that it, indeed, has a plug, the reasoning goes, but when Chrysler talks to the average mass market shopper, "hybrid" tells them everything they need to know. Under the hood (and the floorboards, where the batteries are) there are a lot of new bits.

2017 Chrysler Pacifica First Drive

I know this is supposed to be a shameful secret, but I like minivans. I like the way the kids can enter and exit easily with the sliding doors. I like the comfortable ride they provide on road trips. I like the way I can reconfigure the interior seats to haul groceries, furniture, and kids. For decades, the minivan has been maimed by its uncoolness. Sales of the family movers have tapered to about 500,000 units per year while American families have shifted their allegiance to crossovers and SUVs. But America loves a redemption story, and I believe the minivan can be redeemed. Chrysler does too. At a time when the company is shedding vehicles from its lineup – so long, Chrysler 200 and Dodge Dart – its executives aren't paying any attention to whatever conventional wisdom suggests the minivan segment has foundered and reached its end. Instead, Chrysler just spent $2 billion to overhaul the architecture for its minivan. Enter the 2017 Pacifica, an all-new vehicle that immediately replaces the Town & Country and eventually will replace the Dodge Grand Caravan. It couldn't have come at a better time. Consumer Reports recently named the outgoing Town & Country one of its "Ten Worst Picks" among 2016 vehicles, an eyesore for the company that pioneered the minivan segment. Enticed by a slew of standard features and heavy incentives, I happen to own one of those disparaged Town & Country vans. Other than a transmission that always seems to be searching for the right gear, I've got no substantial complaints about the car. While it'd be a reach to say that any minivan is attractive, the new design makes the Pacifica the best of the bunch. But my ownership experience made me curious about how the new Pacifica would fare, whether Chrysler's billions were invested well and mostly, whether the Pacifica would truly feel like an all-new vehicle or whether it had merely been incrementally advanced. Navigating the roads in the rolling hills of Southern California last week, it didn't take long to find out. A revised 3.6-liter Pentastar V6 engine delivered 287 horsepower and 262 pound-feet of torque, making the climbs up California's hills effortless. Likewise, the new nine-speed automatic transmission never strained or felt clunky, like it has in other recent products like our long-term Jeep Cherokee. The harmonious combination of the upgraded engine and transmission felt like the single-biggest differentiator between the old and new minivans.