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Chrysler readying Hellcat V8 with Viper-like power

A monstrous supercharged V8 engine could be in store for Chrysler and SRT products, if recent rumors are to be believed. Allpar is reporting that the forced-induction V8 - Chrysler's first, if this goes down - could make its debut this summer.
The story goes that the Hellcat would be based on a 6.2-liter Hemi engine, rather than on the existing 5.7- or 6.4-liter versions of the company's vaunted mill. In any case, the general consensus is that the motor will have gobs of power. Modest estimates call for between 500 to 570 horsepower, with some outliers predicting a figure as high as 600 hp. That figure would put the output would place the Hellcat awfully close to that of the 640-hp V10 in the SRT Viper, too. Allpar contends that a slightly lower powered version would allow Chrysler to keep costs below that of the more powerful Ford Shelby GT500, which might be a sweet spot.
The Hellcat could debut in a number of SRT products. SRT versions of the Charger, Challenger and 300 are all up for grabs, as is the rumored SRT Barracuda.

Chrysler Airflow EV concept gets new duds for New York

Chrysler's Airflow electric crossover returned to the stage in New York Wednesday in a new exterior finish as Chrysler's development engineers creep closer and closer to their goal of taking the brand all-electric by 2028. The brand's first electric vehicle is due by 2025, and some variant of this definitely-not-a-revived-Celine-Dion-era-Pacifica-crossover thing is likely to be it.  This version of the Airflow is dubbed "Graphite" and is the iteration Chrysler teased ahead of the show, but as we expected, not much of substance has really changed. Perhaps that's because this concept isn't yet particularly substantial. That's the beauty of an EV; once you have the basic design nailed down, the rest is really just an elaborate Lego project. Chrysler's builders are evidently still hard at work putting together a final product that lives up to the initial hype and range target of 400 miles on a charge.  In the meantime, the design team has been tweaking the looks. As we saw in the teaser, the updated Airflow gets a new grille design with a thin light bar at the Airflow's nose and acute beneath flanking the headlights forming a symmetrical pair of lightning bolts (gee, d'ya suppose it's electric?) aimed at the car's nose. The lower fascia appears a bit more sharply defined too, but it could just be the lighting.  The updates to the exterior are repeated inside on the wheel and dash, which have also had their colors inverted from the concept we saw at CES. Some of the interior details have also been tightened up from what we can see here. The selector dial on the center console appears to be more compact, as does the primary infotainment screen (though again, that could be a trick of the "photography"). The secondary display beneath the main infotainment screen has also been eliminated. We're guessing those controls have either been integrated into the main screen or as touch-sensitive elements hidden in the glossy plastic where the screen once was. The same was done to the steering wheel controls, it seems.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History