2013 Chrysler 200 Series Limited 2dr Convertible on 2040-cars

Auto blog

Bob Dylan to star in Chrysler Super Bowl spot [w/videos]

Billboard reports that Bob Dylan will be working with Chrysler again, this time starring in a Super Bowl ad expected to showcase the company's new 200 sedan. The rock icon first tied up with the Chrysler Group late last year when a commercial for the new 2014 Jeep Cherokee used Dylan's unreleased cover of Blind Willie Johnson's "Motherless Children" for its soundtrack.
The last big-game commercial for the 200 used Eminem in 2011 to introduce us to the outgoing 200 and the tagline-turned-mini-movement, "Imported from Detroit." Since then, Clint Eastwood, Berry Gordy, Jr., and America's farmers have taken turns impressing us with Chrysler Group's wares. It isn't yet known what song will be used for the spot. Speaking of the coming ad, company CEO Sergio Marchionne said, "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now have hopefully the right commercial and the right car."
It's not Dylan's first outing with a carmaker, having starred in a spot to promote the Cadillac Escalade in 2007. Nor will it be the only Dylan music we get during the Super Bowl, the singer having licensed a track that's used in a one-minute commercial for Chobani Greek yogurt.

The 2020 Chrysler Voyager is a cheap Pacifica minivan

The Voyager is back, baby. Yep, you read that right. FCA is leaning hard on the nostalgia button right now, and the age-old minivan nameplate has rowed its way back from its long voyage (sorry) out to sea. We'll be seeing the Voyager name on a familiar vehicle, though, not a totally new minivan. You're looking at photos of a Pacifica with a Voyager badge on it, because that's essentially what the new Voyager is. Chrysler took the lower trim levels of the Pacifica and decided those would now be Voyagers. Higher trim levels of the Pacifica are still the Pacifica. To quell confusion, just consider the Voyager a budget-conscious Pacifica with a different name. Specifically, both the L and LX trims of Pacifica will be Voyagers, and Chrysler is introducing a fleet-only LXi model with a leatherette (vinyl) interior for mass appeal to rental car companies and businesses with similar needs. Pricing for the 2020 Voyager hasn't been announced yet, but the non-fleet version will probably start right around where the Pacifica L starts now at $28,730. That makes this more of a marketing play than an actual reduction in price. The Voyager is the cheap one, while the Pacifica is the expensive one. Simple as that. Interestingly, FCA still sells significantly more Dodge Grand Caravans than they do Pacificas every month, and it's all down to price. Despite the Pacifica being leagues better than the old Dodge, the average transaction price for the Pacifica in 2019 is over $13,000 more than a Grand Caravan — $38,540 for the Pacifica, versus $24,972 for the Grand Caravan. That makes the Dodge much cheaper than any comparably sized vehicle it competes with and results in the Dodge doubling the Pacifica up on sales regularly. Maybe the introduction of the Voyager could sway some folks in the direction of the new car, rather than being turned off by the high prices of the Pacifica. The feature set for the Voyager is similar to that of the Pacifica-badged models it's replacing. You'll only be able to tell it's a Voyager on the outside from the badge on the liftgate. Chrysler added satellite radio, second-row quad seats and in-floor storage bins to the interior. You'll still get the same Pentastar 3.6-liter V6 and nine-speed automatic transmission in the Voyager, but no plug-in hybrid model will be available. We'll be interested to see how this ultimately affects sales of the excellent Chrysler minivan.

Ram, Jeep redesigns on hold, Alfa Romeo models may come sooner

Last summer, FCA outlined an ambitious five-year plan that sketched out the company's product intentions for each of its brands through the end of 2018. However, even the best strategies sometimes need tweaking. According to Reuters after speaking with unnamed people at auto suppliers, FCA is now possibly delaying at least a dozen projects in North America for a variety of reasons. From vehicle to vehicle, these postponements allegedly last anywhere from just a few months to over a year. The sources from the suppliers claim that in some cases these tweaks are for engineering and design changes. The next-gen Ram 1500 reportedly has among the shorter delays and is being pushed from mid-2017 to November 2017, according to Reuters. Also, the much-discussed future Jeep Wrangler is allegedly moving a little later to July 2017. Among the vehicles purportedly seeing longer delays, the next-gen Grand Cherokee could get pushed back about a year to 2018. That then forces the launch of the three-row, luxury Grand Wagoneer to be even further away. Jeep's upcoming C-segment CUV and the all-new Chrysler 300, Dodge Charger, and Challenger might also see postponements. The one brand allegedly seeing an accelerated plan is Alfa Romeo. Without going into detail, the sources from these suppliers claim that the Italian automaker is getting even more vehicles for its lineup and could get them even faster than planned. "Those plans need to be flexible and fluid, with the potential to add some vehicles, pull some forward and extend the life cycle of others," FCA said to Reuters about all of these allegations. "We look at these programs on a vehicle-by-vehicle basis." Investment in the auto industry has been a major topic for FCA CEO Sergio Marchionne as of late. He believes consolidation is necessary so that companies aren't burning money on the same projects. Related Video: News Source: ReutersImage Credit: Bill Pugliano / Getty Images Plants/Manufacturing Alfa Romeo Chrysler Dodge Fiat Jeep RAM Sergio Marchionne FCA fca us