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FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Dodge Hellcat orders on hold due to 'unprecedented demand'

Want to get your hands on a 707-horsepower Dodge Challenger or Charger Hellcat to call your very own? We don't blame you, and you're not alone. According to Motor Authority and confirmed by a spokesperson from Chrysler, Dodge has gotten so many orders for its stable of Hellcats that it simply cannot keep up with demand: "Due to unprecedented demand for the 2015 Dodge Charger and Challenger SRT Hellcats, we are temporarily restricting orders while we validate current orders that are in the system." Put another way, if you're waiting for a Hellcat, your wait is likely to be a lot longer than you'd like. We've reached out to Chrysler to find out how long it might take for a new customer to get a new Hellcat, and we'll update if and when we hear back. Related Video: Featured Gallery 2015 Dodge Challenger SRT Hellcat View 88 Photos News Source: Motor Authority Chrysler Dodge Car Buying Ownership Coupe Performance Sedan dodge hellcat dodge challenger hellcat dodge charger hellcat autoblog black

Chrysler 300 performance model teased for Detroit Auto Show reveal

The Chrysler 300 will not go out quietly, both literally and figuratively. A new teaser from Chrysler blasted across the company website’s homepage tells the story of whatÂ’s going on here. ItÂ’s a photo of what we have to assume is the wheel and brake caliper of what Chrysler plans on revealing September 13. The car this wheel and caliper are attached to? A Chrysler 300. Yes, it appears as though Chrysler is going to reveal a performance model of the 300 next week, and weÂ’re excited about it. Chrysler doesnÂ’t divulge much about the car, but the description attached to the photo tells us a few things. WeÂ’ll re-paste the text from the teaser below for easy reading. “Tune in September 13th at 6:00 p.m. ET to get a front-row seat for the reveal of one of the most powerful and luxurious special edition vehicles in Chrysler Brand history. WeÂ’ll also share details on how you can reserve a vehicle of your own from this limited production run. Limited Quantities available. Vehicle availability in Spring 2023. Visit your dealer for vehicle availability.” What could this be? For starters, thereÂ’s precedent for a Chrysler 300 SRT8 re-creation. Chrysler discontinued this muscle sedan after the 2014 model year, and in the end it had a 6.4-liter V8 under its hood that made 470 horsepower and 470 pound-feet of torque. Today, that 6.4-liter V8 can be found under the hood of the 300Â’s sibling car, the Dodge Charger R/T Scat Pack where it makes 485 horsepower and 470 pound-feet of torque. It seems reasonable that Chrysler could bring the big 6.4-liter back to the 300 as a sendoff — after all, the Charger and Challenger in their current forms are being discontinued after the 2023 model year. The caliper design looks like that found on the current Scat Pack cars, but itÂ’s only a glimpse of the wheel and brakes, so we canÂ’t be 100% sure about anything. As much as weÂ’d love to see Chrysler stick a Hellcat engine inside the 300 as its final hurrah, that theory is definitely the longshot at this point. Chrysler says this model will be “one of the most powerful” special edition vehicles in its history, but it didnÂ’t explicitly call it the most powerful car its ever made. If that was ChryslerÂ’s wording, weÂ’d have to assume it would be a Hellcat, but thatÂ’s not the case here. Regardless of what performance level 300 comes at us on Tuesday next week, weÂ’re hyped. Make sure to tune back in here to see what Chrysler has in store for us.