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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

GM puts 3 million miles on hydrogen fuel cell test fleet

Have General Motors' hydrogen fuel-cell vehicles emitted enough water vapor over the past six-plus years to equal the steam coming out of Old Faithful? Not exactly, but GM has released a few figures related to the Project Driveway initiative it began in 2007. The numbers are impressive, if not quite of the geyser-spouting variety. In all, the General converted 119 Chevrolet Equinox SUVs to run on hydrogen, and those vehicles have just collectively surpassed the 3 million mile mark. And if you were waiting for us to tell you that the distance equals a half-dozen round trips between the earth and the moon, well, there you go. The better news is that the SUVs have combined to save almost 158,000 gallons worth of gas, and some of the vehicles have more than 120,000 miles on them. More than 5,000 drivers have participated in the project. GM reached that landmark about 10 months after it announced that it was working with Honda to accelerate the development of hydrogen fuel-cell powertrain technology. The two companies estimated last summer that it may have something to sell to the public as soon as 2020. For now, you can check out General Motors' press release below. GM Fuel Cell Fleet Tops 3 Million Miles Chevrolet Equinox fuel cell vehicles driven in real world reach milestone DETROIT – General Motors' fleet of fuel cell vehicles recently passed 3 million miles of hydrogen-powered, real-world driving. Some individual vehicles have accumulated more than 120,000 miles. By GM's estimate, using hydrogen to power these vehicles, the fleet has avoided 157,894 gallons of gasoline consumption. This specially equipped fleet of Chevrolet Equinox Fuel Cell vehicles are part of GM's 119-vehicle Project Driveway program, which launched in 2007. Since then, more than 5,000 drivers have provided feedback on the functionality and drivability of fuel cell technology. "Hydrogen fuel cell technology is an important part of GM's advanced propulsion portfolio and we continue to make substantial progress in furthering this technology," said Charlie Freese, executive director of GM's global fuel cell engineering activities. "These vehicles have operated through seven full winters and a wide range of environmental conditions, proving that fuel cells can meet the demands of real-world drivers." Last year, GM announced two fuel cell-related collaborations.

Chevrolet Silverado, GMC Sierra could get independent rear suspension

The Chevrolet Silverado and the GMC Sierra could reportedly receive a variant of the four-link independent rear suspension found under the new Tahoe and Suburban. While that's not a surprise, a recent report suggests electrification, not comfort, convinced General Motors to make the change. Replacing the time-tested solid rear axle with an independent suspension will improve comfort, handling and off-road prowess, while adding weight, and likely making the trucks a little bit more expensive. It's a fair trade-off, but GM Authority learned the real reason for the swap is that at least one of the pickups will spawn an electric model, and it's more difficult to package a bulky battery pack around a solid rear axle. The independent rear suspension takes up far less space, even if it has more moving parts. General Motors will build its first regular-production electric pickup on an evolution of the Silverado's T1 platform named BT1, according to the same source. The b stands for -- you guessed it -- batteries. The firm reportedly doesn't want to make two suspensions for cost reasons, so the independent setup will come standard regardless of whether the truck runs on gasoline, diesel, or electricity. As a bonus, Chevrolet and GMC could choose to offer their T1-based trucks with Magnetic Ride Control or an air suspension, options available on the 2021 Suburban and Tahoe. The independent rear suspension will also find its way to the next-generation GMC Yukon due to be revealed January 14, and to the 2021 Cadillac Escalade scheduled to make its debut February 4. The long-rumored, born-again Hummer will get it, too, because it will arrive as an electric model built on the BT1 platform. It's worth noting none of this is official, and General Motors has remained quiet about what's next for its new suspension design, and what will be under its electric truck's sheet metal. If the GM Authority report is accurate, the Silverado (pictured) and the Sierra could ditch their solid rear axle for the 2021 model year. The change will likely be accompanied by other tweaks inside and out. Featured Gallery 2019 Chevrolet Silverado 1500 View 16 Photos Chevrolet GMC Truck