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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

2017 Chevrolet Trax gets a friendlier face, more tech

Chevrolet only introduced the Trax for the 2015 model year in the US, but since the car was available for many years in other markets, it's overdue for a refresh. The 2017 model year updates include a major improvement in the CUV's styling and a more extensive slate of available tech. The current Trax looks somewhat frumpy due to its chunky headlights and square face, but the 2017 update does wonders for the compact CUV's styling. The narrower headlights wrap around the front end, and higher trim levels get LED running lights. The angular lower portion of the grille also has more visual flair compared to the current rounded shape. Around back, there are minor tweaks to the bumper and taillights. The 2017 Trax's interior looks like a much nicer place to spend time. A new instrument panel includes an analog speedometer and tachometer, plus a digital info display on the right side. The infotainment system is now Chevy's seven-inch MyLink unit with available Apple CarPlay, Android Auto, and 4G LTE support. Chrome trim on the center stack and dashboard also make the updated Trax seem more luxurious inside. The latest model keeps the current powertrain, which consists of a 1.4-liter turbocharged four-cylinder with 138 horsepower and 148 pound-feet of torque and a six-speed automatic gearbox. Buyers can now enhance the CUV's safety with optional side blind zone alert, rear cross traffic alert, forward collision alert, and lane departure warning. The 2017 Trax goes on sale this fall in LS, LT, and Premier trims. You can get a good look at the improved styling in the gallery above, and expect live photos of the CUV from the Windy City soon. Chevrolet Introduces 2017 Trax Fresh design, premium interior complement safety, connectivity enhancements CHICAGO – Building on its early success and the rapid growth of the segment, Chevrolet today introduced the 2017 Trax – a more expressive take on one of America's best-selling small SUVs. Contemporary design elements, including an all-new front-end appearance, and a new premium interior compose the visual updates, while new available active safety features and a new infotainment system – with available Apple CarPlay and Android Auto compatibility – expand its range of customer-focused technologies.

Watch Danica Patrick go undercover as a Lyft driver

Danica Patrick went undercover as a worker for Lyft in Charlotte, NC, and gave a few lucky people the rare opportunity to take a ride with a famous racecar driver. Patrick just needed some aviator sunglasses and a big hat to hide her identity, but she dropped plenty of hints about her real profession along the way. Patrick plays up the role of an overly aggressive Lyft driver by taking corners at high speed and challenging other vehicles to stoplight drag races. She also slides in some NASCAR-related jokes about getting too close to other cars and trying to cover 500 miles in a few hours every Sunday. Her clients seem enthused by her assertive style, too. This clip is entertaining, but we think Patrick missed an opportunity for a detour to the speedway to do a quick lap. The stunt would have made for an even better reveal of her true identity, but these folks probably had places they needed to go.