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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Chevy Volt outsells Nissan Leaf for first time since October 2013

It's been a rough summer so far for both the Chevy Volt and the Nissan Leaf, the first two plug-in vehicles from major automakers that ushered in the modern plug-in era. In June 2015, sales were down from their 2014 levels. The Leaf was down 11.6 percent and the Volt was down 31.1 percent. For July 2015, things didn't get much better. July 2015's Volt sales of 1,313 were down 35 percent from July 2014 and are down 34.8 percent for the year-to-date. Nissan, on the other hand moved only 1,174 Leafs last month, down 61.1 percent. So far this year, Leaf sales are down 30.2 percent. What's interesting with this steep decline in Leaf sales is that allowed the Volt to outsell the Leaf for the first time since October 2013. Back then, the Volt sold 2,022 compared to the Leaf's 2,002 units. So far, Nissan has sold 83,312 Leafs in the US since the EV went on sale in late 2010. Chevy has sold 80,292 Volts. Even though Tesla doesn't release monthly sales figures, there's a good chance that the pricey Model S was once again the best-selling EV in the US in July, as it was in the first three months of 2015. At that time, Tesla delivered an average of just under 2,000 Model S EVs a month. We might get some insight into more recent numbers during the quarterly investor call on Wednesday. As we've said before, the low sales for the aging plug-ins can be explained by the fact that both the Leaf and the Volt are due for upgrades. The second-gen Volt is coming in a few months. Nissan is being cagey about when the updated Leaf will arrive, but given these latest sales figures, we wouldn't be surprised if the undisclosed timetable gets move up somehow. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

2016 Chevy Silverado puts on a better face

When Chevrolet introduced the redesigned Silverado pickup for 2014, you, our loyal readers, gave the new truck's front-end a lukewarm response. Aside from saying it was ugly, one commenter came to the far more damning conclusion that this brand-new vehicle already looked dated. For 2016, Chevy has attempted to address opinions like that, issuing a comprehensive facelift to its bread-and-butter pickup. Designers cut way back on the chrome for 2016, fitting a body-color strip across the middle of the grille and going to a single-headlight design. Combined with twin LED running lamps, the new look is much more modern while still harkening back to the retro-ish look introduced a few years back. The new truck also gets a much more muscular and aggressive hood, while the front bumper is significantly more modern, and features vertical housings for what look like LED foglights. The bad news, here, is that there's only one picture, shown above. We have no idea what changes Chevy has made to the rear of the pickup, nor do we know what other versions of the truck beyond the Z71 seen here may be available. The Bowtie brand did, however, confirm that we'd see a wider application of the eight-speed automatic transmission, as well as a new version of the MyLink infotainment system, which will play nice with both Apple CarPlay and Android Auto. Look for much more on the freshened Silverado when it makes its official debut this fall. Until then, check out the press release and hop into Comments. We'd love to hear what you think about this facelift. 2016 Silverado: The New Face of Strong - Bolder, more sculpted look reflects Silverado strength, dependability - Available support for Android Auto and Apple CarPlay - Expanded use of 8-speed transmissions; additional safety technologies DETROIT – Chevy Trucks are on a roll, with Chevrolet pickup sales up 32 percent so far this year. Chevrolet intends to strengthen this momentum with significant updates for the 2016 Silverado 1500 full-size pickup. "The redesigned 2016 Silverado will build on Chevy Trucks' legacy of dependability. It will feature a more muscular appearance and offer new customer-focused technologies," said Sandor Piszar, marketing director for Chevy Trucks.