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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Chevy Bolt officially keeping name, says marketing boss

There might be just a little confusion at first, but the Bolt name is sticking around. After conducting two consumer studies into the name, Chevrolet isn't worried about the similarity of the monikers for the upcoming EV and existing Volt plug-in hybrid. In fact, the brand thinks the resemblance might be for the best. "The decision is made. The name won't be changed." Chevy head of marketing Tim Mahoney said to The Detroit Free Press. The research shows that the compatibility between the two names actually works quite well. With the Volt well established, people apparently already connect the Bolt to the Bowtie, which is just what a brand wants. Both studies indicated the ""same result, it did well," according to Mahoney. Just a few months ago, the future of the Bolt's name wasn't so clear. GM North America President Alan Batey said the company knew there might be confusion, and it was still mulling its options. The Bolt could be a breakthrough in the EV market with a 200-mile range and a possible price of around $30,000 after incentives. Production is set for the Orion Assembly plant in Michigan following a $200 million upgrade there, and the model could be in dealers as soon as 2017. That's just in time to take on the Tesla Model 3 with its claimed $35,000 price and similar driving distance as the Chevy. Related Video:

Chevy prices new 2016 Cruze from $17,495

Chevy has released pricing information for the new 2016 Cruze. As you might expect, the MSRP on the new model has gone up a little over the model it replaces, but it remains competitive with its rivals. The new 2016 Chevy Cruze comes in four trim levels and with either a manual or automatic transmission. Though not every trim can be had with either gearbox, they are all powered by the same 1.4-liter turbo four, good for 153 horsepower. The list starts in L trim level with the manual, which goes for $17,495 - including the $875 destination charge. The automaker points out that the price of admission is lower than those of the base models of the Toyota Corolla ($18,065), Honda Civic ($19,475), and Hyundai Elantra ($18,075) – all prices verified and including delivery. The Ford Focus ($18,100), Subaru Impreza ($18,295), Mazda3 ($18,695), and Volkswagen Jetta ($19,600) also start at higher prices, with the Nissan Sentra ($17,355) and Dodge Dart ($17,990) listing for similar money. However the Kia Forte ($16,715) still comes in cheaper. Of course those prices are just for the base models. Step up to the Cruze LS and you'll be looking at $18,995 with the manual or $19,995 with the automatic. The higher-end LT and Premium models are only sold with the slushbox and retail for $21,995 and $23,995, respectively. Deliveries start in the spring. ALL-NEW 2016 CHEVROLET CRUZE PRICED FROM $17,495 Redesigned, re-engineered compact sedan is roomier and better connected DETROIT – Chevrolet announced pricing for the all-new 2016 Cruze will start at $17,495 when it goes on sale next spring. The Cruze's base price is almost $2,000 less than the 2016 Honda Civic LX ($19,475), while offering features such as the standard Chevrolet MyLink radio with a 7-inch-diagonal screen, and Android Auto and Apple CarPlay compatibility – subject to their terms, privacy statements and data plan rates as well as a compatible smartphone. OnStar 4G LTE with a Wi-Fi hotspot and a standard rear-vision camera are also available. Larger, lighter and roomier than the 2015 model – including two inches more rear knee room – the all-new Cruze is offered in L, LS, LT and Premier models. An all-new, direct-injected 1.4L turbo engine generates a General Motors-estimated 153 horsepower. A six-speed manual transmission is standard. Cruze LS with an automatic transmission starts at $19,995 with GM-estimated highway fuel economy of 40 mpg. Environmental Protection Agency estimates are not yet available.