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LG Chem ready to double workforce at plant that makes Volt batteries

With a history that involves paying people not to work, the fact that LG Chem is going to hire more people for its electric-vehicle battery plant in Holland, Michigan is good news on a couple fronts for the Korean company. The South Korea-based LG Chem is holding a job fair at the factory about 30 miles west of Grand Rapids. The company wants to double its workforce this year to "several hundred people." LG Chem, whose factory notably makes the cells for General Motors' Chevrolet Volt extended-range electric vehicle battery, is looking for everything from technical operators to maintenance workers to production supervisors. The company held a previous job fair last September that resulted in about 40 people being hired. The prior year, though, LG Chem gained a measure of infamy after the US Department of Energy (DOE) discovered that workers were, for a time, getting paid to do absolutely nothing because low demand for battery packs made it cheaper for the factory to remain idle. With LG Chem also making electric-vehicle battery components for Ford, Renault, Hyundai, and Volvo, though, those lazy days appear to be long gone. Take a look at LG Chem's press release below. Show full PR text LG Chem Michigan Inc. 2nd Job Fair Will Help To Double Its Holland Workforce HOLLAND, Mich., May 13, 2015 /PRNewswire/ -- LG Chem Michigan Inc. (LGCMI) is conducting a 2nd job fair on Thursday, May 14 as part of the company's efforts to double the size of its production workforce in 2015. LGCMI is an air-conditioned, clean room production environment with strong opportunity for career growth. Over 250 people attended the first job fair and the company is looking for more people to help it grow with increased production volume and new models. The company is adding production equipment and new processes and expects to employ several hundred people by the end of the year. Globally, LG Chem has numerous automakers as clients for EV batteries including GM, Ford, Renault, Hyundai/Kia, Volvo, Audi and Daimler etc. The company's push to build its workforce continues on Thursday, May 14 with an all-day job fair at the company's facilities, located at 1 LG Way in Holland. The event will take place from 9:00 a.m. until 6:00 p.m. and is open to everyone seeking employment opportunities with the company. Prospective candidates should plan to meet with members of LGCMI's staff to learn more about opportunities available at this market-leading, advanced-technology manufacturing company.

First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

Porsche, Jaguar continue dominance in 2015 JD Power APEAL study

The top of JD Power's 2015 APEAL Study has not changed much in the last year. Porsche remains No. 1 with Jaguar nipping at its heels, although both premium brands saw their overall score fall compared to 2014. For those that need a refresher, the APEAL Study looks at how "gratifying" a vehicle is to own and drive, rating cars and brands on a 1,000-point scale. The industry average for 2015 has increased from 794 to 798, while the total number of automakers that finished above the curve increased from 16 to 20. While Porsche and Jaguar finished at the top, their scores dropped eight and seven points, respectively, to 874 and 855. The top "non-premium" brand was Mini, which scored an impressive 825, up from 795. If the BMW-owned British marque is still a bit too premium for your tastes, last year's non-premium winner, Hyundai, did climb five points and is this year's runner up. At the opposite end of the scale, Smart sits at the very bottom of the rankings, with a score of 683 (it didn't appear on the 2014 rankings). Fiat also dropped, from fourth worst in 2014 to second worst in 2015, despite the 500 being named most appealing city car. Subaru made an impressive climb, from third worst to seventh, falling just 10 points shy of the industry average and two points south of the non-premium average. In the individual vehicle segments, eight brands earned multiple awards, with Ford, Chevrolet, and Porsche earning three apiece. Surprise segment victories included the new Ford Expedition, which beat out Chevy's popular Suburban. The Infiniti QX80 bested the likes of the Cadillac Escalade and Range Rover for best large luxury SUV, and the Dodge Challenger beat its muscle car rivals from Ford and Chevy. Most of the victories, though, were quite predictable. The Mazda6 and CX-5 took wins for the midsize sedan and compact SUV categories respectively, while the Volkswagen Golf captured the compact car win. The Ford F-150 won the large pickup category, while the Porsche Cayman was named most appealing compact premium sporty car. Check out the official release on the 2015 APEAL Study, available below, from JD Power. 2015 U.S. APEAL Study Results The latest safety-related technologies are among the drivers of customer satisfaction with new vehicles, according to the J.D. Power 2015 U.S.