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How long will the 'golden age' of performance last?

High-powered sports and luxury cars were everywhere at the New York Auto Show, prompting the obvious question for enthusiasts: How long will this golden age of performance last? Industry leaders have some time before regulations elevate the Corporate Average Fuel Economy level in 2025. Even then, they expect cars rippling with power to survive in some form. "Is it the end of an era," I don't think so," said Ola Kallenius, Daimler AG board member for Mercedes-Benz cars marketing and sales. "That performance element of individual mobility I don't think will ever go away." Kallenius, who oversaw the company's AMG division from 2010-2013, expects it to continue to grow. Last year, AMG sold a record 68,875 units around the world, an increase of 44.6 percent over 2014, with strong growth in the US, China, and Germany. Still, there's always the potential for gas to spike, and pending fuel economy regulations are looming. That could lead AMG to add electrification to its products, Kallenius said, pointing to the electric SLS as a test case. Chevy is also thinking ahead, said Al Oppenheiser, chief engineer of the Camaro. He wouldn't bite when asked about electrification for the Camaro (he did say "never say never"), but admitted in 2025 "it's going to be pretty tough to sell V8s." For now, things are rosy for muscle cars, and Chevy confidently showcased the 640-hp Camaro ZL1 in coupe and convertible form in New York. "I think that this is truly the golden age of performance," Oppenheiser said. It's hard to disagree. News & Analysis News: The 2017 Mazda MX-5 Miata RF was a show-stopper in New York. Analysis: There was a palpable energy when this RF — for Retractable Fastback — was revealed the night before the show at a trendy off-site venue near the Hudson River. Even as a parade of SUVs and flashy luxury cars rolled out the rest of the week, the Miata remained a hot topic. The Retractable Fastback is really a clever targa top, with part of the roof stowing behind the seats, adding about 100 pounds compared to the standard convertible. It makes the car more practical and arguably more attractive. The RF continues Mazda's tradition of selling the Miata with a hardtop variant. The first and second generations offered a detachable one, and a power retractable hardtop (a $1,700 option) was available on third-gen models. Judging by its reception in New York, the RF could prove to be even more popular than its predecessors.

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

1970 Chevy Camaro gets 650-hp crate engine for SEMA

The latest edition of the Chevrolet Performance catalog arrives at the 2015 SEMA Show, and to demonstrate the insane creations that are possible with it, the company has a seriously powerful machine in tow. This custom 1970 Camaro RS boasts the new LT4 crate engine that makes a staggering 650 horsepower and 650 pound-feet of torque. The offering gives hot rod builders the ability to put the Corvette Z06's 6.2-liter supercharged V8 into any project where they can make the mill fit. This Hyper Blue Metallic Camaro should offer neck-snapping performance with its massively powerful engine and a T-56 Super Magnum six-speed manual gearbox. Chevy's show car is about more than just packing copious horsepower into a classic shape, though. The builders also overhaul the suspension with coilovers at the front and rear, in addition to a four-link setup at the back. Behind the 19-inch aluminum wheels, the coupe has Z06-based brakes at both ends. For better visibility, it wears LED headlights and taillights. Plus, the interior gets custom gauges and a six-point roll cage. With pieces like titanium intake valves and forged aluminum pistons, the LT4 crate engine comes ready to offer serious performance, but Chevy also gives builders a few options to fit their application. The mill is available with either wet- or dry-sump lubrication. Depending on the version, there are kits to fit front-end accessories, air conditioning, and power steering, as well. The new Chevy Performance catalog features other high-performance components like Z06-based parts for the standard Stingray and an array of performance upgrades for the 2016 Camaro, including suspension lowering kits, brake upgrades, and more. We look forward to seeing this vast collection of goodies at SEMA this year. Related Video: Classic 1970 Camaro Shows Supercharged LT4 Heart Contemporized muscle car highlights new Corvette Z06-based crate engine LAS VEGAS – Chevrolet Performance is showing off the new LT4 crate engine in the most attractive way possible – under the hood of a classic 1970 Camaro RS. The concept vehicle was introduced today at the SEMA Show, in Las Vegas. As the supercharged 6.2L heart of the Corvette Z06, the LT4 is rated at 650 horsepower and 650 lb-ft of torque, making it the most powerful production-vehicle engine ever from General Motors. The new crate engine – offered in dry-sump and wet-sump versions – allows builders to use the high-tech performance engine in their hot rod projects.