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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2016 Chevrolet Camaro design teased

Chevrolet just can't seem to help itself from continuing to tease the next-gen Camaro. The pony car gets its official debut at a big event on Detroit's Belle Isle on May 16, but the upcoming model's new exhaust, suspension components, and wheels are already well known. With this latest taste, we're finally getting an official glimpse at what the coupe actually looks like. The 2016 Camaro's shape hasn't completely been a secret, and even Chevy showed it testing while covered in camouflage in March. Still, these shots are a great opportunity to check out some undisguised details for the new model. The styling is supposed to be "more athletic," according to Chevy, and the aluminum hood looks especially good with crisp, straight lines forming the design. "It's a more expressive evolution of the Camaro's iconic character – and one that complements its leaner size and sharper reflexes," GM global design boss Ed Welburn said in a statement. These two photos suggest a more angular, futuristic shape for the upcoming pony car. We're looking forward to seeing it all in a couple weeks. Sculpted Exterior Reflects 2016 Camaro's New Athleticism 2015-04-30 DETROIT – For the all-new 2016 Chevrolet Camaro, the design team set out to create a leaner, more athletic design that complemented the new driving experience. "The Camaro went to the gym and came out with a lithe, more athletic physique for the sixth generation," said Ed Welburn, vice president, GM Global Design. "It's a more expressive evolution of the Camaro's iconic character – and one that complements its leaner size and sharper reflexes." The exterior design vocabulary is defined by complex shapes, which appear to be form-fitted around the mechanical components. Every shape and surface detail is a skilled, artistic collaboration of hand and digital sculpting. Camaro's new design details draw the eye into the design. For example, the new aluminum hood features powerful, smoothly curved sculpted forms accented with sharp creases. As a result, the hood appears to be shrink-wrapped around the engine. Similarly, the new Camaro retains the broad, dramatic rear fenders that became a defining feature of the award-winning Gen 5 Camaro. The design is updated with greater detailing, including a subtle crease running parallel to the fender edge. The effect makes the new Camaro look even lower and wider despite having a slightly smaller footprint than its predecessor.

Chevrolet considering midsize crossover to slot between Traverse and Equinox

Crossovers are the new hotness, and automakers are looking to cash in by offering a size and shape for every customer. With Chevrolet's debut of the new 2018 Traverse in Detroit, which grew ever so slightly compared to the first-generation model, there is now a midsize-crossover-sized hole between the three-row Traverse and the compact Equinox. When asked about that obvious space, a Chevrolet spokesperson told us the company is looking into the possibility of expanding its crossover lineup. It should be a relatively simple thing to do, since all it would take is reskinning and rechristening the GMC Acadia with a bow tie, and we all know how much GM loves platform sharing. Although they're now different sizes, the new Acadia and Traverse still use the same platform; the Acadia is now on a short-wheelbase version of the C1XX while the Traverse uses long-wheelbase C1XX parts. A short-wheelbase Chevy built on the C1XX likely would be differentiated visually from both the Acadia and the larger Traverse. It may seem like flooding the lineup with more and more models would cannibalize sales of existing ones, but Chevrolet said it would rather have customers stay within the brand rather than going to another automaker. There have been whispers that some form of the Blazer name (possibly TrailBlazer) may make a return on a midsizer, but if it does don't expect an old-school body-on-frame SUV like the old one. In the end, if Chevy builds it, customers will come. Related Video: