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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

This is what a 2017 Chevy Camaro Z28 could look like

The latest Camaro Z28, the enthusiast darling of the somewhat frumpy fifth-generation pony car, only hit the scene in 2014. It housed the wonderful 7.0-liter, naturally-aspirated LS7 small block V8 and featured a ton of aero bits. The trickest pieces may have been the dynamic spool valve shocks, legitimately race tech for the road. So with the new Camaro out in the wild, we were wondering what a new Z28 might look like, and thus, commissioned these renders based on our best guesses as to what a future Z28 might be. Since Chevy didn't stray too far from the Zeta-chassis Camaro formula with its new Alpha-based car, our vision of a new 2017 Camaro Z28 likewise is a sequel rather than a reboot. The exterior styling and aero details are similar, but sleeker. The defining and protruding front splitter is back, but it's smoothed slightly and better integrated. It shares quad exhaust pipes with the lowlier SS, but they're of the beveled Z06 variety, and sized up to a howitzer caliber. Instead of a weak faux rear fender vent, our version gains a real brake cooling duct. Some iconic elements, like the hood extractor vent and the large decklid spoiler, remain. What we can't see, we have to speculate on. As the track-focused, hardcore pony car in the Camaro lineup, the Z28 will have to do battle with the Ford Shelby Mustang GT350R. There's simply no avoiding it. And whereas Ford distinguished that car with a 5.2-liter, 526-horsepower, flat-plane-crank V8, Chevy is likely to look to the parts bin to find motivation. This isn't a knock; the LS and LT-series small block V8s are both numerous and power-dense. And there's one engine that seems to do the trick: the LSA, last seen in the old CTS-V and still on sale in the Camaro ZL1 (and of course, still being produced as a crate engine). In ZL1 form, the LSA makes about 580 hp, which is a nice margin over the GT350R. It's also a high-zoot but not top-of-the-line mill, having been mostly superseded by the 650-hp LT4. That puts our probable Z28 far enough behind the new CTS-V and current Corvette Z06 in the pecking order to be a safe bet, without hobbling it with the LT1 shared with the Camaro SS and regular Corvette. Will those trick spool-valve shocks from Multimatic make it to the Z28 again? Ford is taking the GT350R very seriously, and if the expensive but supremely capable suspension system is required to manhandle the Shelby at the track, you can bet that Chevy will pony up for it.

Autoblog Minute: 2017 Ford F-Series Super Duty truck reveal

Competition in the heavy duty truck segment heats up as we get our first look at the 2017 Ford F-Series Super Duty lineup. Autoblog's Adam Morath reports on this edition of Autoblog Minute. With commentary from Autoblog's senior editor Greg Migliore and an interview with Doug Scott of Ford Motor Company. Update: This post has been updated to reflect that the entire Ford F-Series Super Duty lineup is new for 2017, not just the F-250 model. Show full video transcript text [00:00:00] Competition in the heavy duty truck segment heats up as we get our first look at the 2017 Ford F-Series Super Duty trucks. I'm Adam Morath and this is your Autoblog Minute. As Ford prepares to release its new Super Duty line to the American worker, we spoke with Doug Scott of Ford's Truck Group to find out what customers can expect from this latest super duty offering: [00:00:30] [Doug Scott Interview] For more on what the changes to Super Duty mean for the segment we go to Autoblog's Greg Migliore: [00:01:30] [Greg Migliore Interview] Will a larger cabin and increased towing capacity help these heavy duty trucks take off like the smaller F150? And, how will the other HD giants, Chevy, GMC, and Ram respond? Truck fans, be sure to sound off in the comments below. For Autoblog, I'm Adam Morath. [00:02:00] Show Logo Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Chevrolet Ford GMC RAM Truck Autoblog Minute Videos Original Video ford f-250 f-250 super duty