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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

Chevy Silverado Midnight Edition coming to Chicago

Between the GMC Canyon Nightfall Edition and Chevy Silverado Custom Sport, the truck divisions of General Motors had no lack of blacked-out custom pickups to showcase at the Detroit Auto Show this year. But now the General has announced one more. Called the Midnight Edition, for this special Silverado blacks out all the trim, including the grille, bumpers, headlamp bezels, tow hooks, fog lamps, side and beltline moldings, 19-inch wheels, bedliner and bowtie emblems. It's based on the Silverado 1500 with the Z71 package, so it also boasts an off-road suspension, locking rear differential, hill-descent control and trailering pack. While it was at it, Chevy has also thrown in rear park assist and power heated door mirrors. Buyers will be able to choose between double- or crew-cab models, but no more than 5,000 examples will be produced this year, each priced at a premium pegged between $1,595 and $1,995 (depending on the model). The Silverado Midnight edition debuts today at the National Automobile Dealers Association convention in San Francisco and will be showcased at the Chicago Auto Show next month, around the time that deliveries will commence. 2015 Silverado Midnight Edition is The New Black Monochrome appearance package to debut at NADA and Chicago Auto Show 2015-01-22 DETROIT – Truck fans know that nothing adds presence to a pickup like basic black. And Chevrolet is taking black to the next level with the Silverado Midnight special edition, on display starting today at the National Automobile Dealers Association Convention & Expo in San Francisco, and making its public debut February 14 at the Chicago Auto Show. Beginning with a black Silverado Z71, the Midnight special edition adds: - An all-black front end with body-colored grille, bumper, headlamp bezels, tow hooks and fog lamps; - Black side moldings and beltline moldings; - 18-inch black painted alloy wheels with Goodyear Wrangler Duratrac all-terrain tires; - Special Z71 badges on the doors; - A spray-in bedliner (black, of course); - And the finishing touches – black Chevrolet bowties front and rear. Like all 2015 Silverado 1500 Z71s, Midnight special editions include off-road suspension, a locking rear differential, Hill Descent Control and a trailering package. Midnight special editions also include rear park assist and heated, power-adjusted outside rear-view mirrors.

Chevy donates first 2015 COPO Camaro for wounded vets

Want to get your hands on a new COPO Camaro? Only 69 will be made this year before it's phased out ahead of the next Camaro's arrival. And the very first one will be auctioned off this weekend in Palm Beach. That's where Barrett-Jackson will be selling the hand-built drag-racer with the serial number 2015COPO001. The vehicle is being donated by Chevy, with 100 percent of the proceeds benefiting the Achilles Freedom Team of Wounded Veterans, a charitable organization that helps disabled athletes, especially veterans of the armed services. Introduced last fall at SEMA, the 2015 COPO Camaro is built specifically for drag racing with a 350-cubic-inch LSX racing engine with a 2.9-liter Whipple supercharger. It's got 555 horsepower, a three-speed automatic transmission (it's a drag machine, not a circuit racer after all), all the requisite safety equipment, special suspension setup, unique livery and a quarter-mile time in the mid-eights. Look for this unique example to cross the auction block at around 5 PM on Friday, April 18, when we hope it will raise a princely sum for a good cause. 2015 COPO Camaro No. 1 Sale to Benefit Disabled Veterans Top bid from Barrett-Jackson goes to Achilles Freedom Team of Wounded Veterans DETROIT – Chevrolet is selling the first 2015 COPO Camaro race car to raise money for Achilles Freedom Team of Wounded Veterans, which helps wounded veterans participate in marathons and share their success within a supportive community including their families. The hand-built car carries serial number 2015COPO001. It will be sold on Saturday, April 18, at the Barrett-Jackson Palm Beach auction, with 100 percent of the winning bid going to Achilles Freedom Team of Wounded Veterans, a non-profit organization that helps disabled athletes, including veterans, gain access to races, equipment, and training dedicated to improve their physical abilities. "This sale gives the highest bidder the opportunity to buy the first of only 69 factory-assembled 2015 COPO Camaro race cars, the final year of the fifth-generation Camaro," said Jim Campbell, U.S. vice president of Performance Vehicles and Motorsports. "Chevrolet is excited to offer this milestone Camaro to help a very worthy organization." Chevrolet introduced 2015 COPO Camaro No. 001 last fall at the SEMA Show in Las Vegas, and it has been featured in Chevrolet Performance advertising and other marketing initiatives.