2014 Chevrolet Silverado 2500 Lt on 2040-cars

Auto blog

2016 Chevy Volt ads strike frustrating, yet familiar, chord

Sometimes, it's hard to let go. In the six years that GM has been advertising and selling the Chevy Volt, one dominant message is that the car is an EV without any range anxiety. On the one hand, this is a positive thing: our car does something that other electric vehicles don't. Of course, there's another, more reasonable take on the message that EVs only equal limited range: don't promote this viewpoint if you ever plan on selling a pure EV. But, of course, this is exactly what GM is doing with a new ad for the 2016 Chevy Volt. Called Elevator, the spot (watch it above) compares driving an all-electric car with riding in an elevator getting stuck. Your Nissan Leaf might run out of electricity, the ad says, and that would be as uncomfortable as being trapped between floors. The main problem, of course, is that Chevy also offers the Spark EV and is getting ready to sell the Bolt EV. Does the company think that everyone will forget these anti-EV commercials when it come time to shop for a Bolt? Even worse, does GM think we've forgotten the Anthem ad for the Volt back in 2010? Apparently, so. Elevator isn't the only ad for the 2016 Volt that GM debuted today. The other, called Time Capsule (below), takes a swipe at the Toyota Prius. Trouble is, there are two easy ways to dismiss this ad as well. First, and most obviously, if GM is against using old technology, then why does it continue to shove a 100-year-old fossil fuel engine into almost every car it builds? Second, attacking the Prius for using 15-year-old tech – when said tech is still able to mop the floor with any hybrid from GM in the fuel economy race - is more like an admission of defeat than anything to be proud of. "Hey look, the Prius uses technology from the '90s," GM says. To which the observant viewer will ask, "Well, then why can't you build a 50-mile-per-gallon hybrid, GM?" It's also worth noting that Chevy has been on a misguided advertising streak as of late. We bashed their ads that suggested its Silverado is better than the F-150 because it uses steel instead of aluminum, too, especially since those commercials used shark cages and stupid superhero costumes in an attempt to make a point. Chevy, stop assuming we're all idiots. Please. Now, the 2016 Volt is a great car and I know that GM can make a darn good Volt ad (like this one), so seeing the company shoot solid fuel-efficient technologies in the back (again and again) is just frustrating.

Corvette racer Gavin confirms Grand Sport debut in Geneva

Need further proof that Chevrolet is trying to turn the Corvette into a truly globe-spanning sports car? Then check out this Instagram post from Corvette Racing's Oliver Gavin that shows a new Grand Sport model will debut not at Detroit, or Los Angeles, or even New York, but at Geneva. In Switzerland. That's in Europe, land of Bugatti, Porsche, Ferrari, and Aston Martin. Gavin hasn't deleted the image as of this writing, but is probably getting an earful from his Chevrolet handlers at this moment. His post shows a number of press materials, including a schedule for Chevrolet's press conference, slated for late tomorrow morning (Geneva time, of course). Gavin will be handling the introduction at the Palexpo, and he'll be joined by Corvette chief engineer Tadge Juechter, who according to the materials will be driving the new Grand Sport on stage. It's a bold move on the part of Chevrolet, showing its homespun Kentucky-built Corvette alongside debuts like the Bugatti Chiron and Aston Martin DB11. But while we now know that the Grand Sport is coming tomorrow, our next question moves on to how it will look and perform. Will Chevy revive the classic Grand Sport color scheme – a single wide, white stripe on an Admiral Blue body with two red accents on the driver's front fender – or follow the example set by the C6, which went for a subtler look with classic Cunningham-like stripes? Will there be any performance advantages over the standard model? Perhaps less weight and a smidge more power? Chevy's Geneva presser kicks off at 10:45 a.m. or 4:45 a.m. here on America's east coast. We'll be on hand both in Geneva and here at home to cover all the excitement, so check back then. And bring coffee. Related Video:

GM won't pay owners of recalled cars for lost value

Kenneth Feinberg, the man in charge of the General Motors compensation fund dealing with the its widespread ignition switch woes, has issued an informal, two-letter response to the plaintiffs in more than 70 lawsuits seeking redress for lost resale value of their Cobalts: "No." The cases were recently combined into one, but Feinberg told The Detroit News that the fund will deal "only with death and physical injury claims," and that "perceived diminished value" will get no consideration.
ALG, the firm specializing in establishing residual values, determined that Cobalt owners had lost $300 compared to the segment competition and doesn't envision any long-term effects from the recall situation. Feinberg's statement comes in advance of public details on how the compensation fund will work and adheres to GM's long-held position on the matter. The company has already asked a judge to throw out such suits using the pre-bankruptcy defense, even as it stopped using that defense in cases of injury and death.
With plenty of potential gain from the GM suit, however, don't expect the plaintiffs to give up yet. When Toyota was sued for the same reason during the unintended acceleration debacle, it eventually settled the case for between $1 billion and $1.4 billion just to get it over with. Since the 85 law firms involved in the Toyota litigation took home more than $250 million of that total, we shouldn't expect the attorneys to give up on a GM payout, either.