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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Camaro SS facelift and dune-riding the new Mercedes-Benz GLS | Autoblog Podcast #579

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Reese Counts and Associate Editor Joel Stocksdale. First, they talk about the newly refreshed Chevy Camaro SS. Then they dish on the cars they've been driving, including the Lexus UX, Lexus GS F and Volvo V90, as well as riding in the new Mercedes-Benz GLS. After that, they ask the question, how many AMG cars is too many? Finally they turn to car buying, and suggest potential vehicles for a shopper on Reddit for the "Spend My Money" segment. Autoblog Podcast #579 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2020 Camaro SS facelift Cars we're driving: 2019 Lexus UX 2019 Lexus GS F 2019 Volvo V90 Cross Country 2020 Mercedes-Benz GLS ride How many AMGs is too many? Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

This is your 2014 Chevrolet SS

Think you've waited long enough for this? If so, then you'll want to savor the high-res photos we've so far been given of the 2014 Chevrolet SS, the first rear-wheel-drive performance sedan from The Bowtie in 17 years.
We all know its our version of the brand new VF-model Holden Commodore, but what's under the hood that earns the appellation "performance?" A 6.2-liter LS3 V8 engine producing 415 horsepower and 415 pound-feet of torque. That's 35 hp and lb-ft less than the same engine is expected to produce in the 2014 Chevrolet Corvette. Chevrolet says the sedan will get from 0-to-60 miles per hour "in about five seconds."
Shifting comes courtesy of a six-speed automatic with paddles on the steering wheel, while stopping arrive via four-piston Brembo calipers up front, a single sliding piston in back. The forged aluminum wheels are 19-inchers all around, each set supporting right around 50 percent of the sedan's weight, and the aluminum hood and trunk are meant to keep the center of gravity low.