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Chevy bringing Spark RS Concept to SEMA

Well, the SEMA mess has well and truly begun. Every year, an increasing number of automakers flock to the Las Vegas auto show, bringing accessories and concept vehicles that are both awesome as well as occasionally questionable. Chevy will bring an RS concept of the new Spark to SEMA, signaling that its styling package will be applied to the brand's smallest vehicle in the near future. We can expect the usual stuff in a production Spark RS – larger wheels, a slightly sportier cabin, a more aggressive body kit, and a small drop in ride height – but for the concept, Chevy wasn't restrained by things like budget. The front splitter, and sill extensions, foglight surrounds, and rear bumper insert are all finished in carbon fiber. The 17-inch alloys are apparently inspired by the Corvette Z06's Z07 package, while the Dark Liquid Switchblade Silver paint is broken up only by a driver's-side stripe. The company is also using SEMA to show its new Red Line accessories, features both concept and production parts for the Trax, Camaro, Malibu, Colorado, and Sierra. Every vehicle gets Enhanced Silver Metallic paint, a charcoal finish on the roof, satin graphite/red graphics, black/red badge kits, and aside from the Colorado, tinted lamps. Individual mods for the Trax include relatively simple tweaks, including new 18-inch wheels, blacked-out bowtie badges, a lowered ride height, and custom badging. It's a similar story on the Malibu, except that its 19-inch wheels are a smidge larger, and its lowered ride height is the result of a concept kit. The first concept based on the new Camaro opts for 20-inch wheels, while adding a few more performance items. The ride height has been lowered, there's a new air intake system, and an upgraded brake package. Chevy has also replaced the front upper and lower grilles inserts with red accents. On the pickup side of the coin, the Colorado gets 18-inch wheels, new intake and exhaust systems, Goodyear Wrangler Fortitude tires, and flared wheelarches. The Silverado gets similar intake and exhaust upgrades, as well as the largest wheels of them all, with 22s at all four corners. The full-size truck also gets a Brembo brake package, while every vehicle, aside from the Camaro, gets Thule roof-mounted accessories. You can check out all six concepts in the gallery above, and then be sure to keep an eye open for live images from the floor of the 2015 SEMA show, slated to open next month.

Chevy 'committed to marketing Bolt the right way'

The 2015 edition of the annual AltCar Expo in Santa Monica, CA in September was a relatively quiet affair. Attendance felt light compared to previous years. But that didn't mean there wasn't something happening that might have just as big an impact on the plug-in scene as anything that's ever happened in previous years at the Santa Monica Convention Center. I say this because of what GM's Shad Balch told me about Chevy's plans to market the upcoming Bolt electric car. This is GM's next-gen electric vehicle, which will have a roughly 200-mile range and may cost about $30,000 after tax incentives (maybe). To say he's excited to start selling this car is an understatement. Set aside the obvious challenge Chevy will have with cars named both the Volt and the Bolt, especially when some languages exchange the pronunciation of the letters B and V. Set aside the fact that, for now, Balch is dealing with his own company actively advertising against the product he's trying to get people excited about. Balch, GM's manager of new product and public policy communications, is tremendously positive about the Bolt's chances in the marketplace when it arrives in 2017 or 2018. "Driving an EV is, in every proof point, better than a gas-powered car, except for charging." - Shad Balch AltCar and the concurrent National Drive Electric Week represented the Bolt's West Coast debut, and Balch told me that the car's arrival in California shows how "Detroit recognized that they need to send it out to their number one market." The car's appearance outside of the Motor City was "The most encouraging part for us out here, being in the market ... to be able to explain that we are committed to marketing this car the right way. ... We're trying to make that known as much as possible, because that is the number one criticism that we hear. That's why events like these are so important, because we can't wrap up into a 30-second spot what these cars are capable of. I can't even explain it to you in 10 minutes what it's like. But the thing is, driving an EV is, in every proof point, better than a gas-powered car, except for charging." Now, there's a fairly decent chance that GM will hit the 250,000-vehicle limit for the $7,500 federal tax incentive right about when the Bolt comes to market, so I had to ask how the Bolt gets marketed if the price tag jumps up a few thousand dollars. Balch was straightforward. "Well, we would sell fewer cars," he said. "It's pure and simple. ...

Thanks for keeping us on our toes, Detroit Auto Show [w/poll]

Here at Autoblog, we love unexpected debuts at auto shows – and judging by our Detroit Auto Show comments and traffic, you do, too. Surprise reveals have been fewer and farther between in recent years with so many ways for vehicles to be teased or leak out, but this week's show has been a revelation. More to the point, it's been a series of revelations, with automakers from around the globe successfully delivering a brace of concept and production surprises. It's made our jobs a lot more exciting and challenging this week, and even though it's actually more work to react and run-and-gun when the sheet is pulled on a surprise reveal than it is to publish an already-written embargoed story, we've had more fun covering this show for you than any domestic show in memory. We hope you've enjoyed the surprises along with us. To that end, borrowing the words of an unnamed automaker PR flack, we'd like to thank the following automakers for enduring "mountain of antacids" and that "creeping sense of paranoia" necessary to keeping ones' wares totally under wraps until the sheets are pulled off the sheetmetal: Buick Avenir concept Chevrolet Bolt concept Ford GT concept Ford Mustang Shelby GT350R Ford F-150 SVT Raptor Hyundai HCD-15 Santa Cruz concept And while we're at it, we'd like to throw in an shout-out to Detroit's substantially revised and revitalized Cobo Center, and in particular, the redone Michelin media center, which is arguably the single best accommodations for writing show stories that we've encountered on the entire international circuit. Well done, everyone. Thank you, and keep the surprises coming. Auto News Detroit Auto Show Buick Chevrolet Ford Hyundai Volvo 2015 Detroit Auto Show