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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

GM hard at work on Chevy Silverado and GMC Sierra PHEV pickups

Autoweek heard from sources at General Motors and Ford about how each automaker is addressing the dip in EV enthusiasm and sales. At General Motors, AW reports, "plug-in hybrid versions of the Chevrolet Silverado and GMC Sierra are headed to market, in a hurry." The sources gave no timeline for when the trucks might appear. GM CEO Mary Barra told analysts during GM's Q4 2023 earnings call, "Let me be clear, GM remains committed to eliminating tailpipe emissions from our light-duty vehicles by 2035, but in the interim, deploying plug-in technology in strategic segments will deliver some of the environmental benefits of EVs as the nation continues to build its charging infrastructure."  It's too soon to predict how the Chevy Silverado EV and GMC Sierra EV will fare on the market, the Silverado EV Work Truck still the only one available to customers. It might be better for GM if they're not too popular at first, the automaker's cautious EV production ramp-up and recent software setbacks responsible for some still-healthy reservation rolls. Barra said the company plans to build between 200,000 and 300,000 EVs, this year, which would clear that backlog. Heading into the end of February, with the Chevy Bolt out of the picture and additional EV pickup production pushed to 2025, our Spidey senses feel those are optimistic numbers. The Chevy Bolt was the third-best-selling EV in the U.S. last year, at 62,044 units. GM didn't have another vehicle in the top ten. Furthermore, the combined sales of every EV in the top ten after the Bolt — seven models from six manufacturers — is only just over 200,000 units. The Blazer EV and Equinox EV could make it happen, but there's no way Chevy wants to rush those, the Blazer EV still in software purgatory.   The report speaks of collateral damage, GM said to have canceled an electric pickup sized below the Ford Maverick and Hyundai Santa Cruz. Automotive News said it saw the truck in January 2023, describing it as a futuristic two-door with a low roof and a 4.5-foot cargo bed. A new full-size van program supposedly got the axe as well, eliminating the plan to put a new Chevy Express and GMC Savana on a Brightdrop EV chassis. Over at Ford, AW says its sources mentioned another canceled midsizer; Ford's apparently stopped working on an EV pickup sized a bit below the Nissan Frontier.

Next-gen Chevy Volt will get 1.5-liter, four-cylinder engine

As General Motors gets ready to unveil the new Chevy Volt at the Detroit Auto Show in January, it's starting to reveal a few more details about the updated plug-in hybrid. Today should be fruitful on that front, thanks to an event GM is hosting today that focuses on the new Volt, and we've just had the first bit of new: a bigger engine is coming. Since the beginning, the Volt has used a 1.4-liter, four-cylinder engine as a range extender when the battery runs dry. The second-generation model will instead get a slightly larger 1.5-liter, four-cylinder engine that will be built in Flint, MI. That's a step up from the various engines that have been a part of the 2016 Volt's rumored mills, everything from a 1.0-liter or 1.2-liter three-cylinder to a 2.0-liter turbo. The confirmation about the new 1.5-liter powerplant was found in Automotive News, where we also heard again that GM is going to start building the new Volt's electric drive unit in Detroit, moving production up from Mexico. We will have more information on the 2016 Chevy Volt later today.