2000 Chevrolet S-10 on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2020 Chevy Tahoe High Country spied along with next-gen Escalade

Have no fear, the big grilles are here. Or, at least we think they're coming. One of our spy shooters caught the next-gen Chevrolet Tahoe and Cadillac Escalade out testing with more of their fronts ends exposed than before. Starting with the Tahoe, we can see what amounts to a blinding amount of chrome under the wrappings. We're guessing this would be a new Tahoe High Country trim level, mirroring the range-topping trim level currently offered on the Silverado and Traverse. The Tahoe's current range topper is the Premier. Although the rather ornate details in the grille are not found on the current High Country trims, they also seem like something that would be available on the priciest Tahoe available. The same could be said of the LED lighting details visible under the camo as the Silverado High Country, shown below, does indeed have unique LED elements. The next-generation Cadillac Escalade only shows up in two of the photos. As we can't see shiny chrome reflecting through the camo, we're guessing the Escalade will adopt a blacked out grille similar those found on the XT6 and other Cadillacs. We can also see horizontal lighting elements similar to those on other recent Cadillacs. As this is an Escalade, however, we'd imagine everything will be supersized. GM will be ushering these trucks out soon, with the independent rear suspension being the big story. Besides the improved ride and handling, it should result in substantially improved cargo space and third-row legroom. Doing so would at least close the gap with the biggest Lincoln and Ford SUVs.

Chevy Bolt wins 2017 Green Car of the Year

We knew that a plug-in vehicle was going to win the 2017 Green Car of the Year award this year, given that all five finalists have a way to charge up. And when Ron Cogan, the editor and publisher of Green Car Journal, announced the winner – the 2017 Chevy Bolt EV – he said that the car itself represents one of those times in the auto industry when everything is about to change. Similar to the invention of the starter motor, things are about to get different. For now, though, the fact that the Bolt EV won an award sounds like the same old thing all over again. Just this week, it was named Motor Trends Car of the Year and to the Car And Driver Top 10 list. The other four finalists for Green Car of the Year included the Toyota Prius Prime, the Chrysler Pacifica, the Kia Optima (including hybrid and plug-in hybrid models) and the BMW 330e iPerformance. Last year, the winner was the 2016 Chevy Volt. Did Green Car Journal make the right selection this year? See the award ceremony below.