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Chevy Bolt name just might get through US trademark office

UPDATE: GM told AutoblogGreen on June 1 that, "Our Chevrolet Legal team has been working closely with the USPT on the Chevrolet Bolt trademark. As of last week, our legal staff received consent from Yamaha to use the Bolt name. According to our legal team, our USPT application is back to active status." Also, it appears that GM has further trademarked Bolt EV and Chevrolet Bolt EV. Chevy wants to sell a 200-mile electric vehicle for around $35,000 in a few years. The Detroit automaker wants to call that car the Bolt, not to be confused with the company's other plug-in, the Chevy Volt. Unless something changes, the United States Patent and Trademark Office (USPTO) is going to crush GM's Bolt-flavored dreams. The USPTO has suspended GM's trademark application. The USPTO said in its suspension that there was a "likelihood of confusion" with another Bolt trademark, No. 4429759, which applies to a Bolt trademark filed by Yamaha on August 09, 2012. That's well before GM's effort to trademark the Bolt name in 2014. GM's application will remain suspended, the USPTO said, "until the earlier-filed referenced application(s) is either registered or abandoned." Maybe GM will use this setback to respond to the many criticisms of the Bolt name we've heard since it was first announced. There is another page on the USPTO's website that says GM's Bolt application is still live, but we assume that just hasn't been updated yet. Related Video:

NHTSA investigating nearly 750,000 GM models over non-deploying airbags

Nearly 750,000 vehicles built by Chevrolet, GMC, and Cadillac are the subject of a National Highway Traffic Safety Administration (NHTSA) investigation due to non-deploying driver-side airbags. While the investigation is ongoing, the agency believes the issue is likely due to rust particles that form on the inflator's connection terminal interface. The list of nameplates included in the investigation includes Chevrolet's Silverado, Tahoe, and Suburban, GMC's Sierra, Yukon, and Yukon XL, plus Cadillac's Escalade, Escalade ESV, CT4, CT5, and XT4. All of the potentially affected vehicles are 2020 or 2021 models, according to a bulletin published on the NHTSA's website. Investigators launched the probe in April 2021 after 15 consumers reported airbag-related issues, including nine who said an airbag malfunction light appeared in the instrument cluster. More alarmingly, the NHTSA is aware of six accidents that caused significant damage to the car's front end yet didn't trigger the driver's airbag. It adds that there are no fatalities linked to the issue, but there are six crashes and eight injuries reportedly blamed on it. No evidence suggests this problem is related to the millions of potentially deadly Takata inflators recalled over the past few years. General Motors is aware of the defect. It sent a technical service bulletin (TSB) to its dealers in March 2021 to address the aforementioned warning light. The note explains the issue is due to "rust particles in the connection terminal interface of the driver's airbag inflator." The company hasn't issued a safety recall yet, however. Whether it will partially depends on the NHTSA's findings. It's currently looking into the scope and the severity of the problem, and it wants to understand its implications on driver safety. Investigators will decide whether General Motors needs to recall the 749,312 cars that are part of the probe when they close their investigation. General Motors has already spent a significant amount of money replacing defective airbag-related parts in its cars. In November 2020, it was ordered by the American government to recall nearly 6 million pickup trucks and SUVs equipped with potentially dangerous Takata airbag inflators. It repeatedly argued that testing proved the inflators were safe, and it petitioned the agency four times starting in 2016 to avoid a recall, which cost an estimated $1.2 billion (about a third of its net income in 2020).

Netflix to feature electric cars from GM and others in programming

LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors and other automakers. The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant." The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Super Bowl. Netflix and GM called the agreement "part of a commitment to a more sustainable future." Financial terms were not disclosed. Netflix said it will help creators "better understand how EVs can complement and enhance their stories." Shows that will feature GM's electric vehicles include "Love is Blind," "Queer Eye" and "Unstable." Netflix productions also will include electric vehicles made by other automakers, the company said.   Marketing/Advertising TV/Movies Chevrolet GM GMC Hummer