1955 Chevy Truck Classic on 2040-cars

Auto blog

2015 Chevrolet Trax

After the obligatory product presentation for the 2015 Trax, I caught up with Steve Majoros, Chevrolet's director of marketing for crossovers and cars, and asked him to elaborate on which markets his planners believe will be the hot starters for this tiny CUV. Without much hesitation, Majoros began to click off traditional sales havens for Subaru, namely, New England and the snowy bits of the East Coast, Colorado and the Pacific Northwest. That news might not surprise you, but it did me. Perhaps it's something as basic as the Trax's tall-hatchback looks, or the emphasis Chevrolet put on the urban driving cycle during my test in San Diego. But before my chat with Majoros, I'd considered this a crossover pointed at the Millennial city mouse more than his bumpkin cousin. But a closer look had me re-examining the granola cred of Chevy's smallest crossover. Having spent my fair share of time in New England and around New Englanders, I started by mentally listing the Trax's Subaru-like traits: practicality, thrift, all-weather ability and, well, just a dash of ugliness. (I suppose a hatchback needn't always be ugly to sell in Maine, or Boulder or Portland... but a 'distinctive' face doesn't seem to hurt.) After a day of driving through sunny San Diego and its surroundings, I can say that Trax makes an interesting case for itself against the standard bearers of the L.L. Bean set, but I'm less sure of its argument for young urbanites. The Trax looks a lot like an Equinox whose suit shrunk in the wash. Chevy's has downsized its own, rather conservative crossover styling to fit the proportions of the subcompact Trax; to my eyes, it looks a lot like an Equinox whose suit shrunk in the wash. That's fine for offering a cohesive look for the Chevy family of crossovers, but it seems out of step with the rest of the segment. If the Trax's current competitive set were the cast of a high school-based TV show, the Kia Soul would play the lovable nerd, the Nissan Juke perhaps the outsider musician and the Subaru XV Crosstrek the athletic outdoorsy kid. Chevy may see the Trax as the hipster chick wearing intentionally ironic mom jeans, but to me the styling is a little too on the nose; more like an actual grownup trying to hang with the kids. These mom jeans are genuine. Per my earlier point, that quasi-conservative look may be just fast enough for staid New Englanders, but I have a hard time seeing the bluff, big-Bowtied front end playing in Bushwick or Wicker Park.

Next-generation GMC Canyon, Chevy Colorado spied together

With the debut of the next-generation GMC Canyon coming in a couple of months (in off-road-ready AT4 guise no less), it's no surprise that both it and the Chevy Colorado are out testing without the heavy coverings of early prototypes. One of our spy photographers caught examples of both trucks with close-fitting vinyl wraps. This gives us a great opportunity to see each pickup more clearly, but also to compare and contrast the designs. From the front, the GMC features a narrower, but seemingly taller grille. At the top are slender lamps. They seem to be daytime running lights, though, and below them are much larger units that will function as the actual headlights. The prototype shown seems to be one of the AT4 variants, based on the lack of a lower air dam and the opened up corners of each bumper. Small fog lights show up in the lower bumper, too. As for the Chevy, its grille is wider, and it blends into the headlights. The lights are at the top of the grille, and they seem to incorporate the actual headlights, not just running lamps. The grille mesh has some interesting detailing, and there are auxiliary lights below the main headlights. This one seems to be a more mainstream Colorado model since it still has a front air dam, possibly a Z71 model, considering the chunky tires. Not surprisingly, the two trucks are very similar from the sides and the rear. They have cabins that look lower, longer and more squared-off than the current models. The fenders look more punched out and aggressive, too. The main differentiator between the Chevy and GMC are the wheel openings. The GMC has sharp corners and the Chevy has more rounded ones, as is the case with the full-size trucks. As previously mentioned, the GMC Canyon AT4 will be revealed this summer, so likely in just a month or two. The Colorado will likely be revealed this summer, too. It's expected that it will use the turbocharged 2.7-liter four-cylinder shared with the Silverado. Naturally, it will be available with two- and four-wheel drive and a variety of trim levels including the AT4 and ZR2 off-road versions. Related video:

Chevy Camaro is a good sport, wishes Ford Mustang Happy 50th

It was 1966 when Chevrolet launched its challenger to the wildly successful Ford Mustang, the Camaro. While the competition between the two brands was already healthy, the arrival of the Camaro set off one of the most intense, model-to-model rivalries in the industry.
That competitive spirit hasn't stopped Chevy and the Camaro from wishing Ford's iconic muscle car a Happy 50th Birthday as the Ford's April 17 anniversary rolls around. These two cars have been linked over the years, and while the rivalry took a break for a few years in the 2000s, today's competition between the Camaro and Mustang is as fierce as it's ever been.
You might recall that this friendliness when it comes to major milestones isn't too rare. Ford put on quite a display for General Motors' hundredth anniversary back in 2008. As the Camaro's fiftieth birthday approaches in 2016, we wouldn't be surprised to see the Mustang sending its best wishes to its Bowtie rival.