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2016 Chevy Volt ads strike frustrating, yet familiar, chord

Sometimes, it's hard to let go. In the six years that GM has been advertising and selling the Chevy Volt, one dominant message is that the car is an EV without any range anxiety. On the one hand, this is a positive thing: our car does something that other electric vehicles don't. Of course, there's another, more reasonable take on the message that EVs only equal limited range: don't promote this viewpoint if you ever plan on selling a pure EV. But, of course, this is exactly what GM is doing with a new ad for the 2016 Chevy Volt. Called Elevator, the spot (watch it above) compares driving an all-electric car with riding in an elevator getting stuck. Your Nissan Leaf might run out of electricity, the ad says, and that would be as uncomfortable as being trapped between floors. The main problem, of course, is that Chevy also offers the Spark EV and is getting ready to sell the Bolt EV. Does the company think that everyone will forget these anti-EV commercials when it come time to shop for a Bolt? Even worse, does GM think we've forgotten the Anthem ad for the Volt back in 2010? Apparently, so. Elevator isn't the only ad for the 2016 Volt that GM debuted today. The other, called Time Capsule (below), takes a swipe at the Toyota Prius. Trouble is, there are two easy ways to dismiss this ad as well. First, and most obviously, if GM is against using old technology, then why does it continue to shove a 100-year-old fossil fuel engine into almost every car it builds? Second, attacking the Prius for using 15-year-old tech – when said tech is still able to mop the floor with any hybrid from GM in the fuel economy race - is more like an admission of defeat than anything to be proud of. "Hey look, the Prius uses technology from the '90s," GM says. To which the observant viewer will ask, "Well, then why can't you build a 50-mile-per-gallon hybrid, GM?" It's also worth noting that Chevy has been on a misguided advertising streak as of late. We bashed their ads that suggested its Silverado is better than the F-150 because it uses steel instead of aluminum, too, especially since those commercials used shark cages and stupid superhero costumes in an attempt to make a point. Chevy, stop assuming we're all idiots. Please. Now, the 2016 Volt is a great car and I know that GM can make a darn good Volt ad (like this one), so seeing the company shoot solid fuel-efficient technologies in the back (again and again) is just frustrating.

Callaway, Lingenfelter boost Corvette Z06 way beyond 700 hp

With 650 horsepower and just as much torque on tap, few would accuse the latest Corvette Z06 of being down on power. But for those who'll always demand more, two leading Corvette tuners have just announced new tuning packages for the Z06 to boost Chevy's flagship well beyond 700 horsepower. The more powerful of the two comes from Callaway Cars, which has added a larger supercharger, a triple-action intercooler, and more to increase output to a massive 757 horsepower and 777 pound-feet of torque. The result, according to Callaway, is a 0-60 time quoted at 2.8 seconds and a quarter-mile run in 10.5. The package also includes a reshaped hood, all manner of trim upgrades, and a three-year warranty, and will set you back nearly $17k on top of the cost of donor vehicle that currently lists for $79,000. In what could only come second relative to Callaway's kit, Lingenfelter Performance Engineering has also released a Stage 1 package for the Z06. The kit includes a new dry sump damper, upgraded supercharger pulley and drive belt, and more – all of which Lingenfelter says will boost the Vette's output up to 720 hp and 730 lb-ft. Revised performance figures weren't released, but despite the 37-horse, 47 lb-ft deficit, we doubt it'd trail Callaway's by much. But both would likely leave the stock Z06 in their dust, and you can read more about them in the press releases below. Related Video: Callaway Cars Releases Their Most Powerful Corvette - 757 bhp / 777 lb-ft - Z06-based Corvette upgrade boasts 32% larger supercharger, triple intercoolers, and consistent power - lap after lap The Numbers - Callaway Cars today announced power numbers and performance for the flagship model in their performance car lineup. Equipped with Callaway's GenThree Supercharger, the Corvette Z06 now produces 757 bhp @ 6,200 rpm and 777 lb-ft @ 4,500 rpm (SAE). A launch to 60 mph is now achieved in 2.8 seconds, and a quarter-mile in 10.5 seconds at 131 mph. Why Go Big, When You Can Go Bigger? - Size Matters. To reach that power (which is up from 650 bhp / 650 lb-ft) the supercharger itself needed to be bigger since the output of a positive displacement supercharger is proportionate to its size. The Callaway GenThree supercharger is 32% larger in displacement (2300cc vs 1740cc). Cooling - Callaway engineers recognize that a key contributor to maximizing power is reduction of inlet air temperature associated with forced induction.

GM won't pay owners of recalled cars for lost value

Kenneth Feinberg, the man in charge of the General Motors compensation fund dealing with the its widespread ignition switch woes, has issued an informal, two-letter response to the plaintiffs in more than 70 lawsuits seeking redress for lost resale value of their Cobalts: "No." The cases were recently combined into one, but Feinberg told The Detroit News that the fund will deal "only with death and physical injury claims," and that "perceived diminished value" will get no consideration.
ALG, the firm specializing in establishing residual values, determined that Cobalt owners had lost $300 compared to the segment competition and doesn't envision any long-term effects from the recall situation. Feinberg's statement comes in advance of public details on how the compensation fund will work and adheres to GM's long-held position on the matter. The company has already asked a judge to throw out such suits using the pre-bankruptcy defense, even as it stopped using that defense in cases of injury and death.
With plenty of potential gain from the GM suit, however, don't expect the plaintiffs to give up yet. When Toyota was sued for the same reason during the unintended acceleration debacle, it eventually settled the case for between $1 billion and $1.4 billion just to get it over with. Since the 85 law firms involved in the Toyota litigation took home more than $250 million of that total, we shouldn't expect the attorneys to give up on a GM payout, either.