1978 Chevrolet Nova Concourse - Automatic With 4-speed Clutch Pedals on 2040-cars

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Chevy Silverado Realtree Edition calls to your inner woodsman

Hunters and woodsmen, this could be your next pickup truck. It's a special-edition Silverado, done up with the camo specialists at Realtree. This truck packs all the off-road equipment you could want, and boasts a special appearance package to set it apart from ordinary citified pickups. The Realtree edition is based on the 2016 Chevy Silverado 1500 in LTZ trim with a crew cab and the Z71 package. It's all blacked out, from the bodywork and Bowtie emblems to the side steps and 20-inch wheels with their all-terrain tires. It features Realtree logos and camouflage graphics inside and out, and since it comes with the Z71 pack, it also features monotube shocks, a locking rear diff, an underbody shield, and hill-decent control. This special edition results from a decade-long partnership between Chevrolet and Realtree, but stops short of a full camo treatment. For that, you may want to scope out the Special Ops edition recently confirmed for production after its debut at SEMA (alongside another Realtree show truck). Outdoorsy types, however, may very well be more attracted to this Realtree special, which could prove just the foil GM needs to the Ram Mossy Oak Edition. It launches in the spring, just in time for hunting season – though you'll still need to fit your own gun rack. Related Video: CHEVROLET INTRODUCES SILVERADO REALTREE® EDITION HERE'S THE STORY Chevrolet today introduced the 2016 Silverado Realtree® Edition – an outdoors-inspired special edition that leverages the strength, versatility and personalization possibilities of the Silverado and distinguishes it with camo graphics from Realtree, the world's leading camouflage brand. It's the latest and strongest example of a decade-long partnership between Chevrolet and Realtree. PRODUCT DETAILS The new Realtree® Edition package is offered on Silverado 1500 LTZ Z71 crew cab models and includes exterior camo graphics and the Realtree logo embroidered on the front-seat headrests. Additionally, interior attributes feature the Realtree camo logo and graphics. The Silverado Realtree® edition also includes special blackout trim, black bow ties, off-road assist steps and black 20" wheels with all-terrain tires. Also included is the legendary Z71 off-road package featuring Rancho monotube shocks, Hill Decent Control, an underbody shield and the G80 auto locking rear differential.

GM executive chief EV engineer says reducing cost of plug-in vehicles is 'huge priority'

As we know, another major automaker investing heavily in electrified vehicles is General Motors, and it's doing things much differently than rivals BMW, Ford or Nissan. The Chevrolet Volt extended-range EV is a modest seller at its $35,000 sticker price but a huge hit with owners. The Chevy Spark BEV, still in limited availability, puts smiley faces on its owners and drivers. The just-introduced Cadillac ELR, a sharp-looking, fun-driving $76,000 luxocoupe take on the Volt's EREV mechanicals, has admittedly low sales expectations. With this interesting trio in showrooms and much more in the works, the third vehicle electrification leader I collared for an interview at Detroit's North American International Auto Show (see #1 and #2) was Pam Fletcher, GM's executive chief engineer, Electrified Vehicles. ABG: Why do your EREVs need four-cylinder power to extend their range when BMW's i3 makes do with an optional 650 cc two-banger? "We designed [the Volt and the ELR] to go anywhere, any time" - Pam Fletcher PF: I get that question all the time: why not something smaller? You don't really need that much. You use the electric to its ability, then you just need to limp. But we designed those cars to go anywhere, any time, and we don't want their performance to be compromised. If you're driving through the mountains, we don't want you to be crawling up grades, or to be limited on any terrain. So it's optimized to be able to travel literally the biggest grades and mountain roads around the globe at posted speeds. Because what if you can't? Another good reason: when the engine is on, you have to run it wide open throttle, max speed, most of the time. And while we can do a lot with acoustics, and the ELR has active noise cancelation, a small-displacement, low cylinder-count engine at high speed, high load all the time isn't something you want to live with. That's how we came up with the balance we did among the key factors of performance, NVH [noise, vibration and harshness] and range. ABG: Where you go from here? Is the range-extender engine due for an update? PF: We know and love the current Volt, and there is still a lot of acclaim about it, so we think it's a good recipe. But we are heavily in the midst of engineering the next-generation car, which I think everyone will love and be excited about.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")