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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Chevy Express, GMC Savanna reportedly ending production for 2025

The oldest commercial vans on the market may only have a few years left, according to a report from Autoweek. The news outlet cited a "competitive analysis source" in saying that the Chevy Express and GMC Savanna commercial vans would be discontinued after the 2025 model year. They would then be replaced by a new electric van, likely Ultium-platform based, for the 2026 model year. We reached out to GM for comment, and this is the official statement sent to us: "We have said in the past that as part of GM’s larger EV acceleration plans that we will add two new vehicles to our commercial portfolio. The first is a full-sized battery electric cargo van and the second is a medium-duty truck that will put both Ultium and our Hydrotec hydrogen fuel cell technology to work. We have not disclosed timing, names or shared any other details, so any articles reporting more are purely speculative." The GM vans are mighty old, having been introduced for the 1996 model year. They've barely changed since then, having received just some facelifts and updated powertrains over the years. And with GM's electrification plans, we're not surprised that these vans will be on the way out. We do have some disagreement about the reported timeline for replacement, though. We suspect that the upcoming electric vans will overlap with the old vans for at least a year. The reason being that there are a lot of these vans on the road, and there are a lot of pieces of equipment that fit them. Box vans, buses and more have components that have been designed for the Express and Savanna. If you're a fleet that has invested in these components, you might not be ready to shift over to a whole new platform. So GM will probably want to give fleet buyers one last opportunity to replace any old vans before committing entirely to a new electric van platform. It will also be interesting to see what kind of market the GM electric vans enter. Ford already has its electric Transit on the way, and Stellantis will be launching the Ram ProMaster electric van next year. Those are both based on existing gas-powered vans. And GM itself has already delivered the first of its larger BrightDrop EV600 electric vans to FedEx. The coming GM vans will likely be new platforms, which could give them performance and range advantages, though the Ford and Stellantis vans will have the advantage of being compatible with equipment for the gas variants.

Chevy Colorado gets box delete option designed for upfitters

The Colorado, which marks the return of Chevrolet to the midsize truck segment, is receiving critical praise, and now it's time for the pickup to get to work. At the National Truck Equipment Association Work Truck Show in Indianapolis, IN, Chevy is unveiling a box delete option package for the model that allows businesses to custom tailor the Colorado to their needs. The choice to remove the bed is exclusively available on the Colorado Work Truck trim in the rear-wheel drive, extended cab model with a 305-horsepower, 3.6-liter V6 and six-speed automatic gearbox, and Chevy claims this is the only option of its type in the segment. Beyond the obvious loss of the rear, these trucks feature eight mounting points on the frame for upfitters to install any necessary modifications. They also get the Z82 trailering package and a locking differential. The versions with the box delete package carry a payload rating of 2,200 pounds an a gross vehicle weight rating of 6,001 pounds. "It's ideal for utility companies requiring service bodies, as well as landscapers and other businesses needing the utility of a flatbed," Ed Peper, US Vice President for General Motors Fleet and Commerical, said in the option's announcement. Further options with the package are limited to choosing a repositioned fuel filler for the upfitter to install and deleting the rear seat for extra interior capacity. The box delete becomes available in mid-April, and buyers get a $300 credit off the price of the Colorado when it's selected. Colorado 'Box Delete' Expands Options for Businesses Chevrolet package offers unique midsize pickup platform for alternative uses 2015-03-04 INDIANAPOLIS – With a box delete option, business owners and fleet managers can have it their way when it comes to customizing the back end of the 2015 Chevrolet Colorado. Chevrolet today announced availability of the package in mid-April. It is on display this week at the annual National Truck Equipment Association Work Truck Show in Indianapolis. It is the only such option offered in the midsize truck segment. "With the segment-leading efficiency and maneuverable size, the Colorado makes a great, flexible choice for urban businesses and fleets to make the most of a midsize truck," said Ed Peper, U.S. vice president, GM Fleet & Commercial.