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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

Chevy prices new 2016 Cruze from $17,495

Chevy has released pricing information for the new 2016 Cruze. As you might expect, the MSRP on the new model has gone up a little over the model it replaces, but it remains competitive with its rivals. The new 2016 Chevy Cruze comes in four trim levels and with either a manual or automatic transmission. Though not every trim can be had with either gearbox, they are all powered by the same 1.4-liter turbo four, good for 153 horsepower. The list starts in L trim level with the manual, which goes for $17,495 - including the $875 destination charge. The automaker points out that the price of admission is lower than those of the base models of the Toyota Corolla ($18,065), Honda Civic ($19,475), and Hyundai Elantra ($18,075) – all prices verified and including delivery. The Ford Focus ($18,100), Subaru Impreza ($18,295), Mazda3 ($18,695), and Volkswagen Jetta ($19,600) also start at higher prices, with the Nissan Sentra ($17,355) and Dodge Dart ($17,990) listing for similar money. However the Kia Forte ($16,715) still comes in cheaper. Of course those prices are just for the base models. Step up to the Cruze LS and you'll be looking at $18,995 with the manual or $19,995 with the automatic. The higher-end LT and Premium models are only sold with the slushbox and retail for $21,995 and $23,995, respectively. Deliveries start in the spring. ALL-NEW 2016 CHEVROLET CRUZE PRICED FROM $17,495 Redesigned, re-engineered compact sedan is roomier and better connected DETROIT – Chevrolet announced pricing for the all-new 2016 Cruze will start at $17,495 when it goes on sale next spring. The Cruze's base price is almost $2,000 less than the 2016 Honda Civic LX ($19,475), while offering features such as the standard Chevrolet MyLink radio with a 7-inch-diagonal screen, and Android Auto and Apple CarPlay compatibility – subject to their terms, privacy statements and data plan rates as well as a compatible smartphone. OnStar 4G LTE with a Wi-Fi hotspot and a standard rear-vision camera are also available. Larger, lighter and roomier than the 2015 model – including two inches more rear knee room – the all-new Cruze is offered in L, LS, LT and Premier models. An all-new, direct-injected 1.4L turbo engine generates a General Motors-estimated 153 horsepower. A six-speed manual transmission is standard. Cruze LS with an automatic transmission starts at $19,995 with GM-estimated highway fuel economy of 40 mpg. Environmental Protection Agency estimates are not yet available.

Suzuki recalls 2 million cars globally

Suzuki is recalling two million vehicles across the globe, including a number of Chevrolet Cruze sedans that it builds for General Motors, because the ignition switches may begin to smoke. None of the Cruzes being recalled were sold in the US, though. This recall is limited to the Japanese, European and Australian markets. In Suzuki's home market, 1,873,000 vehicles are being recalled, including the Cruze and a number kei cars built for Mazda (the Carol and AZ-Wagon), as well as the automaker's own Alto, Wagon R and Swift. Affected vehicles were built between 1998 and 2009. The remaining 133,000 vehicles include Cruzes and other Suzuki products sold in Europe and Australia. There have been no reports of injuries or accidents due to the 67 reported incidents, all of which come from the Japanese market, a Suzuki spokesperson told Automotive News. Related Video: