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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Old Car or New Car? 1993 Chevy Camaro vs 2015 Honda CR-Z

My daily life revolves around used cars. As a former fast-talking auto auctioneer, it was once my job to inspect, appraise, and liquidate thousands of cars throughout the United States. Since I put down my microphone and became a full-time car dealer, I have gone from auctioning off 150 vehicles an hour – yes, we really do talk that fast – to buying 150 vehicles every two to three months. I see and bid on everything from $300 Volkswagens that belch more black smoke than a diesel truck rolling coal, to $30,000 DeLoreans that hopefully can go at least 88 miles per hour. The auctions never run out of weirdness when it comes to cars because they sell over 10 million every single year. So with that big number in mind, let me tell you about these two cars that have about as much in common as Mel Gibson and Mel Brooks.Option A: 1993 Chevrolet Camaro Indy 500 Pace Car Edition View 24 Photos This 1993 Chevrolet Camaro Indy Pace Car has all of 4,187 miles on it. Neither of those numbers are a misprint and yes, those are multi-colored stripes on the hood. Every week, I find at least two or three museum pieces that have been stored in the private garage of an auto collector. As you can tell, there are some very broad strokes to the definition and tastes of a collector. It could be a guy who has an extreme case of what I call "Automotive Compulsive Disorder" who chucks 20 or 30 old cars into a field and lets the weather and elements have at them. I once knew a guy, a car dealer at that, who "stored" seven 1990s Oldsmobile Cutlass Supreme convertibles in the Georgia sun, and within two years those cars turned into complete junk. The fact that he stored them in an open field he didn't actually own and near a public road didn't help either. A few of the local meth heads and kleptocrats decided to strip-mine his collection, from the radiators to the tops themselves. He had a brief time in prison in between the before and the surprise after and trust me, he looked like he had soiled his britches when he saw what happened to his personally prized Cutlasses. Then you have whoever owned this Camaro. Is it a one-of-a-kind? Nope. Just 1 of 125, and an insignificant number at that (#87). But let's open the door to this Camaro and see what we find. Oof! I don't remember this multi-colored silly string design as a '90s must-have. Wasn't this popular back in the 1980s?

CA Chevy dealer allegedly adds $50K 'market value adjustment' to 2015 Z06

It seems to happen with every eagerly anticipated new car – dealerships, recognizing that crushing demand far outstrips the initial limited supply of a new model, inflate the price via a so-called "market value adjustment." We've seen it in the past with a number of new models, and now it's happening again with one of the Detroit 3's hottest vehicles. A dealership in Roseville, CA, outside of Sacramento, has allegedly attached a staggering $49,995 market value adjustment to a 2015 Corvette Z06. We say allegedly because, despite the evidence uncovered by BoostAddict, John L. Sullivan Chevy's online inventory listing doesn't display the price premium of the Z06 in question, a (normally) $93,965 model with the top-end 3LZ trim. It's unclear if either of the dealer's other Z06s, both 3LZs, one of which is in transit, will receive similar price adjustments. Now, legally, Sullivan Chevy isn't doing anything wrong here. Dealerships are under no obligation to observe a manufacturer's suggested retail price, a point General Motors' spokesperson Ryndee Carney pointed out to Autoblog via email. "For the Corvette Z06, Chevrolet has established a Manufacturer's Suggested Retail Price we feel is right for the market. Actual transaction prices, however, are the province of the dealer," Carney said, adding that a dealer zone manager will be discussing the price hike with the dealership. While we also reached out to the dealership over both the market value adjustment and the price of the Z06 as it appears on the company's website, we've yet to hear back as of this writing. Should they reply to our inquiries, we'll be sure to update you. Until then, we'd like to hear what you think about this case. Is Sullivan Chevy simply pricing the cars as high as it thinks the market can bear, or is this a cash grab for an hotly anticipated product? Have your say in Comments.