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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

GM marks 500 million vehicles

General Motors is marking a major global milestone, as 500 million vehicles have rolled off its assembly lines since the company's founding in 1908. To mark the occasion, the automaker is continuing to invest in production and offering a one-time discount to some customers. GM North America boss Alan Batey used the festivities to announce the Fairfax Assembly factory in Kansas as one of the sites earmarked for the company's $5.4 billion in upcoming investments. The plant will get $174 million of that money for new equipment and technology to build the 2016 Chevrolet Malibu. Among the upgrades will be a shake-and-rattle booth that will simulate road conditions to find squeaks. To commemorate both the production milestone and the Fairfax plant, Batey and company CEO Mary Barra also gave away a 2016 Malibu to a wounded Iraqi war veteran, and the two execs announced that in the third week in May all GM employees can share a one-time customer appreciation discount with friends to help get them into the automaker's products. Barra also gave a speech to the workers there about some of the other milestone's in the company's history, which you can read below. Innovation on the Line: GM Manufacturing Milestones Many of General Motors' most important innovations have occurred behind the scenes, in its manufacturing facilities. Concepts such as changeover, flexible assembly, automation, computer simulation, machine vision and robotics were developed at GM. Over the decades these innovations have helped enable improvements in vehicle quality, efficiency and competitiveness. 1901: Ransom Olds' famous Curved Dash Oldsmobile, designed with simplicity, reliability and value in mind, was the first American car built in a factory designed specifically for automobiles and in standardized volume production. GM acquired Oldsmobile in 1908. 1908: Cadillac wins the Dewar Trophy, Europe's most prestigious award for precision and excellence in manufacturing, by demonstrating the auto industry's highest standards for precision and interchangeability of parts by disassembling three Cadillacs and mixing the parts randomly before reassembling and driving them before a contingent of judges. 1922: GM hires William Knudsen to lead Chevrolet's turnaround. Knudsen implements flexible mass production, which helps Chevrolet incorporate annual styling changes and take market share from Ford.

Chevrolet Silverado, GMC Sierra could get independent rear suspension

The Chevrolet Silverado and the GMC Sierra could reportedly receive a variant of the four-link independent rear suspension found under the new Tahoe and Suburban. While that's not a surprise, a recent report suggests electrification, not comfort, convinced General Motors to make the change. Replacing the time-tested solid rear axle with an independent suspension will improve comfort, handling and off-road prowess, while adding weight, and likely making the trucks a little bit more expensive. It's a fair trade-off, but GM Authority learned the real reason for the swap is that at least one of the pickups will spawn an electric model, and it's more difficult to package a bulky battery pack around a solid rear axle. The independent rear suspension takes up far less space, even if it has more moving parts. General Motors will build its first regular-production electric pickup on an evolution of the Silverado's T1 platform named BT1, according to the same source. The b stands for -- you guessed it -- batteries. The firm reportedly doesn't want to make two suspensions for cost reasons, so the independent setup will come standard regardless of whether the truck runs on gasoline, diesel, or electricity. As a bonus, Chevrolet and GMC could choose to offer their T1-based trucks with Magnetic Ride Control or an air suspension, options available on the 2021 Suburban and Tahoe. The independent rear suspension will also find its way to the next-generation GMC Yukon due to be revealed January 14, and to the 2021 Cadillac Escalade scheduled to make its debut February 4. The long-rumored, born-again Hummer will get it, too, because it will arrive as an electric model built on the BT1 platform. It's worth noting none of this is official, and General Motors has remained quiet about what's next for its new suspension design, and what will be under its electric truck's sheet metal. If the GM Authority report is accurate, the Silverado (pictured) and the Sierra could ditch their solid rear axle for the 2021 model year. The change will likely be accompanied by other tweaks inside and out. Featured Gallery 2019 Chevrolet Silverado 1500 View 16 Photos Chevrolet GMC Truck