Pre-owned Dealer Trade Must Sell on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Recharge Wrap-up: Chevy hits CO2 goal, eVgo and BMW build fast charging

Chevrolet has met its goal of preventing 8 million metric tons of CO2 emissions over the last five years. Through its community-based carbon reduction initiative, Chevy invested $40 million and took part in 38 different projects in 29 different states. The projects included supporting wind farms, powering a hospital with landfill gas, helping truckers reduce their idle time and helping create the ongoing #CleanEnergyU dialogue between students and clean energy leaders. In the end, Chevy retired all its carbon credits rather then spending them to offset its own emissions. Read more from Chevrolet. NRG eVgo and BMW are partnering to add DC Fast Combo charging to locations around the country. Over the next two years, the groups will bring hundreds of the 50-kW chargers to 25 cities, with 24 of those markets getting at least one installed by the end of 2015. "eVgo will add reliable DC Fast Combo capability to what is already America's largest DC Fast charging network," says eVgo President and CEO Arun Banskota. "This will be the fastest and most cost effective build out of a new network ever – thanks in large part to our existing infrastructure and committed retail host partners." Read more in the press release from eVgo. The EPA has settled with a Utah gasoline refiner over Clean Air Act violations. The HollyFrontier Corporation subsidiaries will pay $1.2 million for producing about 42 million gallons of gas that didn't adhere to Reid Vapor Pressure standards, resulting in 10 excess tons of volatile organic compound emissions. Its Salt Lake City refinery will also implement a program to offset past emissions. "This agreement will benefit public health by requiring retrofits of storage tanks at HollyFrontier facilities that will reduce volatile organic compound emissions and use next generation technology to verify these reductions," says Assistant Attorney General John Cruden. "This settlement shows that fuel refiners can and must meet the nation's standards for controlling the emissions that cause ground level ozone and serious health problems for Americans." Read more in the press release below. U.S. Settles with Gasoline Refiner to Reduce Emissions at Utah Facility WASHINGTON -- The U.S.

First 2014 Chevy Corvette Stingray spotted crashed in the wild

This restyled blue 2014 Chevrolet Corvette Stingray is wearing manufacturer plates, and it appears to be the same one seen around the internet in various pictures lately. This crash is likely not part of the Chevrolet testing regimen, however. Digital Corvettes forum member gpetry posted the shot with a note: "got this picture e-mailed from a friend in Arizona last week..." No circumstances are given, other than the incident occurred in the thick of a set of curvy roads, and the coupe ping-ponged off a guardrail and into the rock wall. Hopefully everyone involved in the incident walked away.
It may not be a pretty thing to see, a crashed sports car that's not even available for sale yet, but rest easy. Many pre-production cars are used for development and then unceremoniously crushed and scrapped, anyway. If that's the case here, that makes this wrecked 'Vette less of a tragedy and more of a case of exceptional efficiency.