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Chevy Colorado gets Midnight, Trail Boss editions

After introducing a gamut of special editions for the full-size Silverado, Chevrolet is offering a pair of new packages for its midsize Colorado. Following in the Silverado's footsteps, the Colorado Midnight Edition just blacks out all the things. There's a black grille, black Bowtie, and exclusive 18-inch wheels. They happen to be black, as well. In terms of functional changes, the Midnight Edition adds a spray-in bedliner, tonneau cover, and unique sill plates. Potential owners won't be limited on engine options and body styles here, as the blacked-out trim can be added to extended and crew cab bodies, in two- or four-wheel drive models, and with all of the pickup's available engines, including the upcoming Duramax diesel. The only limiting factor is the actual trim level – you'll need to settle for the mid-grade LT. Don't worry, though. The heftier, top-of-the-line Z71 will be offered with its own unique package, called the Trail Boss. As expected, it goes big on off-road character, with LED trail lighting and aggressive Goodyear Wrangler DuraTec tires. There are also black 17-inch wheels, newly flared fenders, side steps, and like the Midnight Edition, a blacked-out grille and spray-in bedliner. Also like the Midnight Edition, the only limit to adding the Trail Boss is that you opt for the Z71 trim. Engines, drivetrains, and body styles are not fixed. Look for both trucks at your local Chevrolet dealer this fall. Until then, scroll down for the official press release. 2016 Chevy Colorado Special Models Dressed to Impress Midnight Edition, Z71 Trail Boss complement capability with customized style 2015-08-03 DETROIT – On the street or on the trail, the 2016 Chevrolet Colorado's Midnight Edition and Z71 Trail Boss bring bolder choices to customers looking to make a visual statement with their truck. The special editions roll into Chevrolet dealerships this fall, with distinctly tailored appearances that blend custom design cues with Colorado's popular options and accessories. The Midnight Edition evokes the aesthetic of an urban tuner vehicle, while the Z71 Trail Boss is designed for terrain where the pavement ends. "These are aggressive editions of one of the country's hottest-selling truck, demonstrating the personalization that's possible with Chevrolet accessories, whether it's for the street, trail or both," said Tony Johnson, Colorado marketing manager.

Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

2014-15 Chevy Impala recalled over airbag fault

Over 5,700 current-generation Chevrolet Impala sedans are being recalled, General Motors announced today. The fullsize four-doors suffer from an issue with the front seats. According to a report from The Detroit News, a production problem during the seat steaming process could cause "a calibration error in the electronic control module." In turn, that would cause an issue with the Automatic Occupant Sensing system. The AOS is a crucial element, as it looks at the weight on the front seat to determine whether the airbags should be armed or not. According to a bulletin from the National Highway Traffic Safety Administration, a problem with the system could mean that the airbags deploy when they shouldn't, such as when there's a child or infant seat mounted in front. The problem is limited to 2014 and 2015 models that have both heated and vented front seats. Owners will be asked to report to dealers for a free recalibration and ECU reset. Scroll down for the official bulletin from NHTSA. Related Video: Report Receipt Date: JUL 24, 2015 NHTSA Campaign Number: 15V465000 Component(s): AIR BAGS Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2014-2015 Chevrolet Impala vehicles manufactured April 15, 2013, to June 19, 2015, equipped with front vented-heated passenger seats. Accordingly, the Automatic Occupant Sensing (AOS) system may fail to suppress the front passenger air bag if a child seat is in the front passenger seat. These vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) No. 208, "Occupant Crash Protection." CONSEQUENCE: If the front passenger air bag deploys with a child seat in the front passenger seat, it increases the risk of injury to the child. REMEDY: GM will notify owners, and dealers will correct the calibration-learning error by preconditioning the empty seat, and also resetting the ECU to a seat zero-value, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Chevrolet customer service at 1-800-222-1020. GM's number for this recall is 15400. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.