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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Nissan Leaf sales drop, new Chevy Volt climbs in November

This is probably just how things are going to be from now on. With the second-gen Chevy Volt available in some states and Nissan dragging its heels on getting a true new version of the Leaf onto dealer lots, it's no surprise that plug-in vehicle shoppers are turning to the Volt in a big way. Yes, we know that a pure EV and a PHEV are not the same and that the Volt and the Leaf are quite different cars, but after all of this time tracking the two plug-in sales champions, we feel obliged to continue our monthly look at who's selling how many of what. Here goes. We'll start with the mediocre news. That'd be the Leaf sales, which came in at just 1,054 units last month. That's the lowest monthly sales total for all of 2015 and, in fact, the lowest month of Leaf sales since February 2013. It's also a 60.8 percent drop from November 2014's sales of 2,687. This despite the fact that you can now get a new Leaf with a longer range of 107 miles (vs. 84) for a higher cost. The new Volt (along with the first-gen Volts that are still being sold out there), on the other hand, was up 49 percent, to 1,980 sales. That gave the Volt its best November ever, "on both a total and retail basis," GM says. The Volt beat the Leaf in October, too, and we suspect this is going to be the story until Nissan figures out how to get people excited about a five-year-old model or introduces the second edition. As always, we'll have a fuller wrap-up of US green car sales in our By The Numbers report soon. Green Chevrolet Nissan Electric Hybrid ev sales

GM won't sell 2014 Chevrolet SS in Canada

Allow us to be the first to extend our condolences to our friends to the north. General Motors has announced the 2014 Chevrolet SS will not be available in Canada. The Globe and Mail reports the automaker has confirmed the high-performance sedan won't hit Canadian dealers, though GM hasn't offered up any reasoning as to why that is.
Buyers here in the US of A, meanwhile, can look forward to getting their hands on the 415-horspower, rear-wheel drive SS by late summer. Something tells us it won't be long after that before Canadian officials start seeing individually imported 6.2-liter V8 four-doors in their neighborhoods. Fortunately, Canadian buyers will still be able to take home the 2014 Chevrolet Corvette. The C7 bowed at the Canadian International Auto Show last week, reportedly drawing sizable crowds and interest.