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It's time for Corvette to attack Porsche

For most of its existence, Porsche was a smug little sports car company with a fairly limited lineup and small but steady sales. Any time the company strayed from its air-cooled, rear engine formula, the purists would turn their noses. The 944? The 948? "Not a proper Porsche," they'd sniff. And then came the greatest sin of them all: the Cayenne. To the purists, this was treason. Porsche making an SUV? Horrors! Of course, you all know how it turned out. Porsche grew to be a profit-generating juggernaut within the Volkswagen Group. And since one SUV wasn't enough they added another, the Macan. By the end of the decade Porsche will have quadrupled its global sales. You have to wonder what else it has up its sleeve. Couldn't this be a lesson for General Motors? It has a terrific sports car brand in Corvette. In fact, it's arguably the most iconic brand within GM's full-line portfolio. But for its entire existence that brand has been locked up within Chevrolet. Maybe it's time for GM to treat Corvette as a stand-alone company. Maybe it's time for GM to unlock that brand and treat Corvette as a stand-alone company. A Corvette SUV could be a killer first step. Since Porsche only makes two SUVs, maybe Corvette could make three. Small, medium, and large. And just as Porsche has the Panamera, an executive sedan from team Corvette could become an instant "gotta-have" for the yacht-buying jet set. Of course, the Corvette purists will cringe. And the biggest hue and cry will come from Chevrolet's US dealers. That's why the best place to launch the new Corvette brand would be far away from those franchisees: in China. Chinese consumers have no pre-conceived ideas that 'Vettes can only be sold in Chevy stores. And Chinese enthusiasts very much admire Corvette's historic pedigree. You've no doubt read about how Chinese authorities are cracking down on conspicuous consumption. That makes the timing even better. Corvette's selling point has always been that it is an amazing bargain for the performance you get. What a perfect way to undercut Porsche. In fact, pairing the Corvette brand with Cadillac in China could be just the shot in the arm that Cadillac's Chinese dealers need. Despite having very competitive cars, Cadillac lags far behind Audi, Mercedes, and BMW. What Cadillac dealers need is a lot more showroom traffic. And a jaw dropping lineup of Corvette-branded vehicles could bring in throngs of buyers.

GM's Ultium EV platform finally shows up in Q3 sales numbers

General Motors has heralded its Ultium battery-electric platform as the future of its passenger car and truck lineup, but for the first two years of its existence, its impact on the marketplace has been virtually nonexistent. Well, that finally changed in the third quarter of 2023, and while the cars based on this architecture don't represent anywhere near the volume of GM's broader combustion portfolio, we're reaching a point where Ultium products are finally in view (and in the hands) of real-world shoppers. At this point, five U.S.-market Ultium models are in production: the GMC Hummer EV, Cadillac Lyriq, Chevrolet Blazer & Silverado EV, and BrightDrop Zevo 600. If you're not familiar with that last one, that's OK; it's a commercial product that you likely won't see on the road for some time. Together, these four combined for 4,257 sales in the third quarter alone — up from 2,663 for the entire first half of the year. While that may not seem like a significant uptick when viewed from altitude, the quarter-to-quarter numbers paint a clearer picture.  Let's toss out the stragglers first. The Chevy Blazer EV, and Silverado EV for example, are barely in production. GM delivered 19 Blazers and 18 Silverados in the third quarter and that's the entirety of their production runs so far. Likewise, GM's BrightDrop Zevo 600 delivery van effectively exists apart from the consumer marketplace, so its contribution of just 35 units can be set aside too. That leaves us the two you've heard of: the GMC Hummer EV and Cadillac Lyriq — models with high sticker prices and long reservation queues.  Through the second quarter (remember, we're talking six months here), GMC sold 49 Hummer EVs. No typo. In the three months that made up the third quarter, GM moved 1,167 of them. Not only is that a dramatic improvement over the first half, but it's more Hummers than GMC sold in the entirety of 2022 (854). Lyriq's improvement was less eye-popping on paper, but after moving just 122 total units in 2022 and 2,013 of them in the first half of 2023, Cadillac managed to up that figure to 3,018 units in the third quarter alone.  GM is betting its short-term EV future on the Ultium platform, so these trends need to continue if that's going to be a profitable wager.

First 2015 Chevy Corvette Z06s en route to owners [w/video]

Pretty much right on schedule, Chevrolet has begun shipping the very first customer examples of its 650-horsepower, supercharged Corvette Z06. In fact, according to General Motors, the earliest Z06s could be in customer hands by the end of this week. "It has been an incredible opportunity to work on Chevy's most capable model," said Jeff Lamarche, manager of Chevy's Bowling Green Assembly plant. "It truly is an amazing car, and we're thrilled to get them into the hands of our eager customers." Prices for the Z06 start at $78,995 for the hardtop model, while the first-ever Z06 Convertible kicks off at $83,995. Take a look below for the official press release from Chevrolet, and while you're down there, we've slipped in a new video of Corvette Racing's Tommy Milner taking a hot lap of Road Atlanta in a Z06, complete with some Performance Data Recorder footage. First 2015 Corvette Z06s on Their Way to Customers Most capable model in Chevrolet's history now shipping from Bowling Green BOWLING GREEN, Ky. – Chevrolet is now shipping the all-new 2015 Corvette Z06 coupe from Bowling Green Assembly and some early customers could receive the much-anticipated supercar later this week. "It has been an incredible opportunity to work on Chevy's most capable model," said Jeff Lamarche, plant manager of General Motors' Bowling Green Assembly plant, "It truly is an amazing car, and we're thrilled to get them into the hands of our eager customers." The new Corvette Z06 offers the most choice for customers in the model's history. It is the first Z06 to offer an available eight-speed paddle-shift automatic transmission and, thanks to a stronger aluminum frame, a removable roof panel. In addition, it is the first time since 1963 that the Z06 is available as a convertible – which will arrive in early 2015. The new LT4 supercharged 6.2L V-8 engine is SAE-certified at 650 horsepower (485 kW) at 6,400 rpm and 650 lb-ft of torque (881 Nm) at 3,600 rpm – making the 2015 Corvette Z06 the most powerful production car ever from General Motors and one of the most powerful production cars available in the United States. To balance performance and efficiency, the LT4 leverages a trio of advanced technologies – direct injection, Active Fuel Management (cylinder deactivation) and continuously variable valve timing –with a new, more efficient supercharger. The LT4 helps make the Corvette Z06 the most capable car in the brand's history.