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2016 Chevy Volt ads strike frustrating, yet familiar, chord

Sometimes, it's hard to let go. In the six years that GM has been advertising and selling the Chevy Volt, one dominant message is that the car is an EV without any range anxiety. On the one hand, this is a positive thing: our car does something that other electric vehicles don't. Of course, there's another, more reasonable take on the message that EVs only equal limited range: don't promote this viewpoint if you ever plan on selling a pure EV. But, of course, this is exactly what GM is doing with a new ad for the 2016 Chevy Volt. Called Elevator, the spot (watch it above) compares driving an all-electric car with riding in an elevator getting stuck. Your Nissan Leaf might run out of electricity, the ad says, and that would be as uncomfortable as being trapped between floors. The main problem, of course, is that Chevy also offers the Spark EV and is getting ready to sell the Bolt EV. Does the company think that everyone will forget these anti-EV commercials when it come time to shop for a Bolt? Even worse, does GM think we've forgotten the Anthem ad for the Volt back in 2010? Apparently, so. Elevator isn't the only ad for the 2016 Volt that GM debuted today. The other, called Time Capsule (below), takes a swipe at the Toyota Prius. Trouble is, there are two easy ways to dismiss this ad as well. First, and most obviously, if GM is against using old technology, then why does it continue to shove a 100-year-old fossil fuel engine into almost every car it builds? Second, attacking the Prius for using 15-year-old tech – when said tech is still able to mop the floor with any hybrid from GM in the fuel economy race - is more like an admission of defeat than anything to be proud of. "Hey look, the Prius uses technology from the '90s," GM says. To which the observant viewer will ask, "Well, then why can't you build a 50-mile-per-gallon hybrid, GM?" It's also worth noting that Chevy has been on a misguided advertising streak as of late. We bashed their ads that suggested its Silverado is better than the F-150 because it uses steel instead of aluminum, too, especially since those commercials used shark cages and stupid superhero costumes in an attempt to make a point. Chevy, stop assuming we're all idiots. Please. Now, the 2016 Volt is a great car and I know that GM can make a darn good Volt ad (like this one), so seeing the company shoot solid fuel-efficient technologies in the back (again and again) is just frustrating.

Chevy prices new 2016 Cruze from $17,495

Chevy has released pricing information for the new 2016 Cruze. As you might expect, the MSRP on the new model has gone up a little over the model it replaces, but it remains competitive with its rivals. The new 2016 Chevy Cruze comes in four trim levels and with either a manual or automatic transmission. Though not every trim can be had with either gearbox, they are all powered by the same 1.4-liter turbo four, good for 153 horsepower. The list starts in L trim level with the manual, which goes for $17,495 - including the $875 destination charge. The automaker points out that the price of admission is lower than those of the base models of the Toyota Corolla ($18,065), Honda Civic ($19,475), and Hyundai Elantra ($18,075) – all prices verified and including delivery. The Ford Focus ($18,100), Subaru Impreza ($18,295), Mazda3 ($18,695), and Volkswagen Jetta ($19,600) also start at higher prices, with the Nissan Sentra ($17,355) and Dodge Dart ($17,990) listing for similar money. However the Kia Forte ($16,715) still comes in cheaper. Of course those prices are just for the base models. Step up to the Cruze LS and you'll be looking at $18,995 with the manual or $19,995 with the automatic. The higher-end LT and Premium models are only sold with the slushbox and retail for $21,995 and $23,995, respectively. Deliveries start in the spring. ALL-NEW 2016 CHEVROLET CRUZE PRICED FROM $17,495 Redesigned, re-engineered compact sedan is roomier and better connected DETROIT – Chevrolet announced pricing for the all-new 2016 Cruze will start at $17,495 when it goes on sale next spring. The Cruze's base price is almost $2,000 less than the 2016 Honda Civic LX ($19,475), while offering features such as the standard Chevrolet MyLink radio with a 7-inch-diagonal screen, and Android Auto and Apple CarPlay compatibility – subject to their terms, privacy statements and data plan rates as well as a compatible smartphone. OnStar 4G LTE with a Wi-Fi hotspot and a standard rear-vision camera are also available. Larger, lighter and roomier than the 2015 model – including two inches more rear knee room – the all-new Cruze is offered in L, LS, LT and Premier models. An all-new, direct-injected 1.4L turbo engine generates a General Motors-estimated 153 horsepower. A six-speed manual transmission is standard. Cruze LS with an automatic transmission starts at $19,995 with GM-estimated highway fuel economy of 40 mpg. Environmental Protection Agency estimates are not yet available.

Chevy Volt replacement battery cost varies wildly, up to $34,000

There's a growing hubbub in the plug-in vehicle community over what looks like some ridiculously cheap replacement batteries for the Chevrolet Volt going up for sale. GM Parts Online, for example, is selling a replacement Volt battery with an MSRP of $2,994.64 but, with an online discount, the price comes down to $2,305.88. For the 16-kWh pack in the 2012 Volt, that comes to a very low $144.11 per kilowatt hour (kWH). But is it a real deal? How can it be, when a Chevy dealer may quote you a price of up to $34,000 to replace the pack? For a 16-kWh Volt pack, $2,305.88 comes to a very low $144.11 per kWh. But is it a real deal? Battery packs in alternative propulsion vehicles are usually priced by the kWh and, historically, they've been thought to be in the range of $500-per-kWh for OEM offerings. Since automakers are understandably secretive about their costs, we still don't know what the real number is today, but we do know it varies by automaker. Tesla, for example, has said it pays less than $200-per-kWH at the cell level but, of course, a constructed pack would be more. Whatever is going on, li-ion battery prices are trending downward. So, $144.11 certainly sounds great, but what's the story here? Kevin Kelly, manager of electrification technology communications for General Motors, reminded AutoblogGreen that GM Parts Online is not the official GM parts website and that, "the costs indicated on the site are not what we would charge our dealers or owners for a replacement battery. There would be no cost to the Volt owner if their battery needs replacement or repair while the battery is under the eight year/100,000 mile limited warranty coverage provided by Chevrolet." A single price tag also can't be accurate for everyone, Kelly said. "If the customer needs to have their battery repaired beyond the warranty, the cost to them would vary depending on what needs to be replaced or repaired (i.e. number of modules, which specific internal components need replacement, etc.)." he said. "So, it's hard for us to tell you exactly what the cost would be to the customer because it varies depending on what might need to be repaired/replaced. As a result, the core charge would vary." But, is the $2,300 price even accurate for anyone? Thanks to a reader comment, we see that this similar item on New GM Parts makes it look like the lithium-ion modules that Kelly mentioned – where a lot of the expensive bits are – are not included.