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2016 Chevy Volt ads strike frustrating, yet familiar, chord

Sometimes, it's hard to let go. In the six years that GM has been advertising and selling the Chevy Volt, one dominant message is that the car is an EV without any range anxiety. On the one hand, this is a positive thing: our car does something that other electric vehicles don't. Of course, there's another, more reasonable take on the message that EVs only equal limited range: don't promote this viewpoint if you ever plan on selling a pure EV. But, of course, this is exactly what GM is doing with a new ad for the 2016 Chevy Volt. Called Elevator, the spot (watch it above) compares driving an all-electric car with riding in an elevator getting stuck. Your Nissan Leaf might run out of electricity, the ad says, and that would be as uncomfortable as being trapped between floors. The main problem, of course, is that Chevy also offers the Spark EV and is getting ready to sell the Bolt EV. Does the company think that everyone will forget these anti-EV commercials when it come time to shop for a Bolt? Even worse, does GM think we've forgotten the Anthem ad for the Volt back in 2010? Apparently, so. Elevator isn't the only ad for the 2016 Volt that GM debuted today. The other, called Time Capsule (below), takes a swipe at the Toyota Prius. Trouble is, there are two easy ways to dismiss this ad as well. First, and most obviously, if GM is against using old technology, then why does it continue to shove a 100-year-old fossil fuel engine into almost every car it builds? Second, attacking the Prius for using 15-year-old tech – when said tech is still able to mop the floor with any hybrid from GM in the fuel economy race - is more like an admission of defeat than anything to be proud of. "Hey look, the Prius uses technology from the '90s," GM says. To which the observant viewer will ask, "Well, then why can't you build a 50-mile-per-gallon hybrid, GM?" It's also worth noting that Chevy has been on a misguided advertising streak as of late. We bashed their ads that suggested its Silverado is better than the F-150 because it uses steel instead of aluminum, too, especially since those commercials used shark cages and stupid superhero costumes in an attempt to make a point. Chevy, stop assuming we're all idiots. Please. Now, the 2016 Volt is a great car and I know that GM can make a darn good Volt ad (like this one), so seeing the company shoot solid fuel-efficient technologies in the back (again and again) is just frustrating.

Chevy Bolt EV's battery shows big improvements over Spark's

Plug-in vehicle battery technology moves fast, and all you need to do to see this in action is to take a look at the new 60-kWh lithium-ion pack inside the 2017 Chevy Bolt EV. Well, you need to do that and then compare it to the battery packs inside of GM's other plug-in vehicles. And you don't even to go as far back as the EV1 to see progress. Let's start with what we know about the new Bolt's pack. It is supposed to drive the Bolt EV over 200 miles on a full charge. It weighs 960 pounds and is made up of 288 cells. Chevy's other all-electric car, the limited-availability Spark EV, had a 19-kWh pack and offered 82 miles of range. It had 192 cells and weighed 474 pounds. So, in the few years since the Spark EV was released, GM engineers have figured out how to get three times the energy capacity and almost two-and-a-half times more range out of a pack that weighs only about twice as much. And that doesn't even get to the price drops. GM has figured out how to get 3x the energy capacity and almost 2.5 times more range out of a pack that weighs only twice as much. Speaking of those 288 cells, that number might sound familiar to regular readers because that's exactly how many are in the new Chevy Volt. But the packs in the Volt and the Bolt are entirely different beasts. For one thing, while the Volt cells are made by LG Chem in Holland, MI, LG Chem will make the Bolt's cells in South Korea. The cell chemistries are also different. We spoke with GM engineer Tim Grewe (again) and while he declined to answer some of our Bolt battery pack questions until more details are unveiled at the SAE World Congress in April, he was able to explain a few things. "The cell inside the Chevy Bolt EV was specifically designed for EV range so it's up on energy," he said. "That's a different cell chemistry than on the extended range Chevy Volt, which is a smaller pack, smaller energy but more power per cell. We work with all of those vehicle requirements and customer demands and we say how do we meet this and we change the chemistry to make it all work." Comparing the 60 kWh in the Bolt and the 18.4-kWh pack in the Volt is really one of those apples to oranges issues, he said. "If you look at the Volt battery pack, how it went from where it was and where it's up to, from 38 miles to 50 miles, that was basic, overall industry improvement. Now, the 18 [kWh] to the 60 [kWh] is extended range vs. EV.

2016 Chevy Camaro takes a walk on the wild side at SEMA

From highly modified restomods to tuned pickups, Chevrolet has over 20 custom vehicles at this year's SEMA Show. Given the popularity of the Camaro in the aftermarket, it's no surprise that the new, sixth-generation model gets in on that act with four modified examples. Thanks to a combination of concept parts and components on the way in early 2016, Chevy gives future owners an idea of what's possible for their new coupe. Among the group are two takes on the SS trim at opposite ends of the color spectrum. The Chevrolet Performance version is Summit White with red accents, and it uses a lowered suspension to hunker the body over conceptual 20-inch wheels. Alternatively, the Camaro Black wears darkened trim, tinted glass, and matching 20-inch wheels. Chevy beefs up their performance to fit the added style by equipping both customs with exhaust, air intake, and brake upgrades. By far the weirdest among Chevy's group of modded Camaros is the Krypton concept in a custom shade of eye-popping green. This wild paint is electroluminescent, and when the system is activated, illuminated bowties appear across the body. Headlights with matching trim and painted exhaust tips finish off this alien aesthetic. Finally, the Camaro Hyper concept is for those looking for just a little added style for their coupe. Based on the LT trim with the 3.6-liter V6, it features Hyper Blue Metallic paint with white stripes and rides on 20-inch wheels. For a little added performance, coupe uses Chevy's aftermarket exhaust and a lowered suspension. Related Video: Gen Six Camaro Concepts Shine at SEMA Show Customized quartet demonstrate personalization and performance possibilities LAS VEGAS – With the all-new 2016 Camaro rolling soon into dealerships across the country, Chevrolet introduced four customized concepts at the SEMA Show today – each demonstrating the personalization possibilities enabled by a new lineup of accessories and performance parts.