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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Tech of the Year special, plus we drive the hydrogen Mirai and more | Autoblog Podcast #809

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick and Road Test Editor Zac Palmer. They kick the discussion off by talking about what they've been driving as of late, including the Toyota Mirai, Dodge Hornet, Alfa Romeo Tonale and a trio of subcompact SUVs. After that, they dive into a discussion about the 2023 Autoblog Technology of the Year award winner, which is Mercedes-Benz's Dolby Atmos Spatial Audio. Once they wrap up that segment, we get to hear the crew's latest Cybertruck takes from before the big reveal. Finally, the show wraps up with a fun Spend My Money segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #809 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving 2023 Toyota Mirai 2023 Dodge Hornet 2024 Alfa Romeo Tonale 2024 Chevy Trax 2024 Kia Seltos 2024 Mazda CX-30 Turbo Technology of the Year winner and breakdown News Cybertruck preview Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Alfa Romeo Chevrolet Dodge Kia Mazda Mercedes-Benz Toyota Technology Infotainment Technology of the Year Crossover SUV Electric Luxury Performance Sedan Podcasts

Rumor: 2016 Chevy Volt gets 53 miles EV range, 40% increase

While we're still waiting for the official word from GM, news is creeping around the Internet that the 2016 Chevy Volt will get a big boost in all-electric range and gas-burning efficiency. According to new rumors out today, the second-gen Volt will be able to go 53 miles on a full charge, have 106 MPGe and be able to get 42 miles per gallon on the official EPA numbers. Compared to the outgoing first-gen Volt (38 miles EV range, 98 MPGe, and 37 mpg) these are all impressive increases. The all-electric range boost of almost 40 percent is the biggest surprise, though. We knew the new Volt would get better numbers than the first-gen model, but when GM debuted the car in Detroit earlier this year, it said it suspected the Volt would get a 50-mile range, 41 mpg and 102 MPGe. We'll be keeping an eye out for official confirmation of all these new numbers. Volt drivers are already making most of their driving miles electric. The number sits at about 80 percent currently, and GM has said it expects this to climb to 90 percent in the new model. GM said in May that the 2016 Volt will start at $33,995, a bit lower than the current Volt's MSRP of $34,170 before any tax breaks. So, for less money you'll be getting much better fuel economy. What's not to like about that? Preorders are already open for interested buyers in some parts of the country. Related Video: Featured Gallery 2016 Chevy Volt View 16 Photos News Source: GM Authority, Autoguide Green Chevrolet Fuel Efficiency mpg ev range