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Chevy Silverado HD gets the Custom Sport treatment

Everyone remember the Silverado 1500 Custom Sport Chevrolet showed at the 2015 Detroit Auto Show? Good. Now, the company has applied the same styling treatment to its heavy-duty pickups, introducing the 2500 and 3500 Custom Sports. The two trucks appeared today at the 2015 Denver Auto Show. A monochromatic look is the order of the day, with the heavy-duty Silverados getting body colored bumpers both fore and aft as well as a body color grille. Chrome accents sit in said grille, while the shiny finish can also be found on the door handles and mirrors. Buyers of the 2500 Custom Sport will get five-spoke, 20-inch, polished wheels, while the brawnier 3500 gets 18-inch polished hoops as standard (dualies are downgraded to 17-inchers). Custom Sport models are only available in Summit White or Black. The trim package can be added to both LT and LTZ models, with a price premium ranging from $700 to $1,695, depending on the truck. Scroll down for the official press release from Chevrolet. Related Video: CHEVROLET INTRODUCES 2015 SILVERADO CUSTOM SPORT HDs Monochromatic appearance for 2500 and 3500 HD pickups DENVER – Chevrolet adds a sophisticated monochromatic look to the Silverado 2500 HD and 3500 HD with new Custom Sport editions, which debuted today at the Denver Auto Show. Silverado Custom Sport HDs feature body-colored front and rear bumpers, a body-colored grille with chrome-accent bars, chrome door handles and body-side moldings, and chrome-accented trailering mirrors. Silverado 2500 Custom Sports feature 20-inch polished aluminum wheels, while 3500 Custom Sports feature 18-inch polished aluminum wheels on single-rear-wheel models, and 17-inch polished aluminum wheels on duallys. Silverado Custom Sport HDs are available in LT or LTZ models in either Summit White or Black. Suggested retail package prices will vary from $700 to $1,695, depending on the model. Dealers can place orders now. Silverados targeted at unique customer needs The Silverado Custom Sport HDs join a family of Silverado 1500s targeted at the needs and tastes of specific groups of truck customers: The Silverado Black Out takes advantage of the black grille and bumpers of the Silverado 1500 WT to let customers to create a dramatic look at an affordable price. Available for regular and double cab WT models, the Black Out special edition includes 20" black painted aluminum wheels, P275/55R20 all-season blackwall tires, deep tinted glass and black bowties.

GM CEO Barra says 'we are selling every truck we can build'

DETROIT — General Motors Chief Executive Mary Barra said on Monday the automaker is "selling every truck we can build" and expanding North American truck-building capacity, even as U.S. gasoline prices hit record highs. Barra made her comments during the automaker's annual shareholder meeting. GM is pursuing a two-track strategy: Investing heavily in electric vehicles for North America, China and other markets, and funding those investments by trying to maximize profits from its North American combustion pickup truck and large SUV lineups. Barra said GM is planning higher-priced versions of its Silverado large pickup and its large SUV models. GM and its Detroit rivals Ford Motor Co and Stellantis NV rely heavily on sales of large pickup trucks and SUVs for global profits. High U.S. gasoline prices in the past have undermined consumer demand for relatively inefficient models. Nominal pump prices hit an average of above $5 a gallon for the first time ever last week, the federal government said Friday. GM is ramping up production of EVs. Barra said the Cadillac Lyriq electric sport utility is sold out through 2023. In response to shareholder questions, Barra said the "clear priority" for using cash generated by its operations is to "accelerate our EV plans." She did not rule out share buybacks or other approaches to returning cash to shareholders. GM still expects to increase production this year by 25-30%, despite continuing pressure on semiconductor supplies globally. Barra said GM is working to redesign vehicles to reduce the number of processors required by 95%. Barra serves as GM's board chair and CEO. GM shareholders overwhelmingly rejected a proposal to separate those roles.

Texas sues GM, saying it tricked customers into sharing driving data sold to insurers

Texas filed a lawsuit Tuesday against GM over years of alleged abuse of customers' data and trust. New car owners were presented with a "confusing and highly misleading" process that was implied to be for their safety, but "was no more than a deceptively designed sales flow" that surrendered their data for GM to sell. The suit contends that at no point was selling driving data ever even suggested as a possibility, putting GM in violation of the state's consumer protection laws. Texas Attorney General Ken Paxton is seeking a jury trial and at least $10,000 per offense (every GM car sold in the state since 2015) and a hefty add-on of $250,000 in cases where the victim was over 65. Texas seems to be flying high after a recent $1.4 billion settlement from Meta over other privacy concerns. This may well be a way to solve any pending budgetary issues in the Lone Star State.