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2015 Chevrolet Silverado Custom glitzes up volume model [UPDATE]

UPDATE: The original prices listed in Chevrolet's press release did include destination charging, despite not being specifically called out as such. We've edited the story to reflect this. The Chicago Auto Show's reputation as the home of special edition debuts grows stronger today, as Chevrolet is complementing the news that it'd unveil the Silverado Midnight Edtion and Colorado GearOn special editions in the Windy City with the debut of the Silverado Custom. And yes, it's different than the higher-spec Custom Sport that debuted just last month in Detroit. What's so custom about the Silverado Custom, you ask? Well, not a whole lot. The new truck is based on the popular Silverado LS Double Cab, and adds, among its most noteworthy features, a set of 20-inch, five-spoke wheels. From there, chrome is the order of the day, with shinier front and rear bumpers, mirror caps and door handles. The top portion of the front bumper, which is finished in black plastic on the standard LS, is matched to the body color on the Custom model. Standard LS interior features, like the 4.2-inch MyLink system with 4G LTE wireless internet, 40/20/40 cloth front seats, remain in place on the Custom, while it's a similar story with the powertrain. Choices below the sheetmetal will force buyers to choose between a 5.3-liter V8 or a standard 4.3-liter V6, and two- or four-wheel drive. Chevy is pricing a V8-equipped Silverado Custom 4x2 at $33,820 (including $1,195 in destination charges). Adding four-wheel drive brings the price up at $37,800, although as we said, selecting the 4.3-liter V6 will yield a more affordable Custom. Check out the full press release on the newest member of the Silverado clan, available below. 2015 Silverado Custom: Back to Basics, with Style $33,820 starting price for a well-equipped double-cab V-8 CHICAGO – Chevrolet takes aim at the heart of the pickup market with the Silverado Custom, which offers Chevy Truck capability and dependability in a stylish package, priced within reach of many truck customers. "The economic recovery has led to booming sales of high-end pickups like the Silverado High Country," said Sandor Piszar, marketing director for Chevy Trucks. "But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price.

2018 Chevy Sonic caught testing in The Motor City

Despite its role as the entry point into Chevrolet's lineup of sedans in America, the Sonic can be a fun little urban runabout in the same vein as the Ford Fiesta and Honda Fit. It's also impressively fuel efficient. Suffice it to say, then, that the Sonic is way better than the Aveo it replaces. And, as you can see from these spy shots, the next version of the Sonic is currently being tested in the wintry climes of Detroit, Michigan. The 2018 Chevy Sonic will be based on an updated Gamma platform that will be shared with the all-electric Chevy Bolt. In place of that's car electric motor and massive battery pack will be either a naturally aspirated four-cylinder or small turbocharged engine. Our spy shooters suggest a three-cylinder engine is also a possibility. While it's clear from these spy photos that the development of the next Sonic is well underway, nobody is quite sure where it will be built. Last October, we reported that 500 workers at GM's production facility in Orion Township were being laid off due in part to slow sales of the Sonic – you can thank the growing popularity of crossovers for that – and that plant is now being retooled for production of the Bolt. It's entirely possible that GM has decided to move production of the Chevy Sonic to Mexico, which would allow it to build a more profitable vehicle at Orion Township alongside the Bolt. Related Video: Featured Gallery 2018 Chevy Sonic Sedan: Spy Shots View 9 Photos Image Credit: Brian Williams / SpiedBilde Spy Photos Chevrolet Economy Cars Sedan

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.