1958 Chevy: 2 Door Biscayne Or Impala on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

More than half of Mazdas sold in 2018 are CX-5s, and other interesting sales facts

Last year was a seriously good year for carmakers. Overall, more vehicles were sold than in 2017, and the total number wasn't far off of the all-time record in 2016. Digging deeper into the numbers, you'll find some pretty usual stuff including the Ford F-Series still being the bestselling pickup truck in America, and a continued trend toward crossovers. But there are also some oddball factoids tucked in these sales reports, some that defy the trends, and some that are extremes of the public's buying preferences. We've compiled several interesting tidbits from last year's sales right here for your enjoyment. More than half of Mazda's sales were of CX-5s Yes, over half of all Mazda sales were of this one model. The company sold 300,325 cars in America last year, and 150,622 of them were CX-5 crossovers, or 50.1 percent. Just for emphasis, that means the other 49.8 percent of Mazda's sales were split among five other models, the Miata, 3, 6, CX-3 and CX-9. Breaking that down further, the second-best seller was the Mazda3 at 64,638, which isn't even half of the CX-5's sales. People are crazy for Mazda's middle crossover. Volkswagen actually sold more cars than crossovers It's clear that the crossover is the future king of car sales. For most mainstream brands, it already is. Chevy, Ford, Honda, Toyota, Subaru, Mazda and Nissan all sold more crossovers and SUVs than they did conventional sedans and hatchbacks. There are holdouts, though, and one of them is Volkswagen. At the end of 2018, the company sold 189,343 cars and 164,721 crossovers in the U.S. So that's one win for the classic car set, and it's justification for VW to maintain its car line for the foreseeable future. It's a bit of a hollow victory, though. Look closer and you'll see that car sales were down 28 percent from 2017, when VW sold 262,029 cars. Crossovers, on the other hand, jumped 112 percent from 2017 when 77,647 crossovers moved through U.S. dealers. So expect the tables to turn very soon. Mustang is still the muscle-car sales king, but Challenger is the only one to improve Once again, the Ford Mustang topped the muscle-car sales charts, beating out the Dodge Challenger and Chevy Camaro. Ford moved 75,842 of the ponies in 2018, while Dodge sold 66,716 Challengers for second place, and Chevy sold 50,963 Camaros to bring up the rear.

Autoblog Minute: Finalists announced for 2016 Tech of the Year award

Here are the finalists for Autoblog's 2016 Technology of the Year award. Autoblog's Chris McGraw reports on this edition of Autoblog Minute, with commentary from Autoblog executive producer Adam Morath, AutoblogGreen editor-in-chief Sebastian Blanco, and Autoblog senior editor Alex Kierstein. Show full video transcript text [00:00:00] It's Fall here in Detroit and for us that means it's time for football, autumn beers, and the fourth annual Autoblog Tech of the Year awards. I'm Chris McGraw and this is your Autoblog Minute. Tech of the Year is one of our favorite things here at Autoblog. It's a time when we get celebrate all the best tech from the industry we love most. [00:00:30] - [00:01:00] [Commentary form Adam Morath, Sebastian Blanco, Alex Kierstein] Past winners include, Tesla's Supercharger network, FCA's Uconnect system and the BMW i8. In 2016 we're doing something a little different for Tech of the Year. We've separated our award into two categories. One award for best tech car, and a second award for best technology of the year. The nominees for best car in 2016 are: [00:01:30] the Tesla Model S, the Chevrolet Volt, and the BMW 7 series. The nominees for best tech in 2016 are: Apple CarPlay, Android Auto, Volkswagen's MiB II with AppConnect, Ford Sync 3, Audi's Virtual Cockpit, the Smart Cross Connect App, and Volvo Sensus. [00:02:00] We're going to announce Autoblog's Tech of the Year winners in January at the 2016 North American International Auto Show, in Detroit. For Autoblog, I'm Chris McGraw. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Green BMW Chevrolet Ford Hummer smart Tesla Volkswagen Volvo Technology Infotainment Autoblog Minute Videos Original Video