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Chevy launches Daytona delivery program with on-track driving

Talk about a dealer incentive: Buy a new Chevy and then shake it down at Daytona International Speedway. Chevy announced plans Thursday to launch a delivery program that will allow customers to pick up their new vehicles and then drive on the iconic 57-year old circuit. It will start later this year on 2017 models and includes a tour of the speedway, a keepsake of the event, and documentation that the car was driven at Daytona. The delivery center will be on the infield near victory lane. Chevy already offers a similar program that allows enthusiasts to get their new Corvettes at the National Corvette Museum in Bowling Green, KY. That costs $990, which is around the estimated price point for the Daytona delivery plan. "Select Chevy models," will be part of the program, spokesperson Afaf Farah said, "but the intent is to offer across a wide array of vehicles." It won't be a limited to a specific number, and Chevy will meet customer demand, she said. Daytona recently received a $400 million-facelift that had been ongoing since July 2013. It now seats 101,500 and has more restrooms and concessions. It was shown off in January at the Rolex 24 and will command a larger spotlight this weekend at the Daytona 500. Take a Spin in Your New Chevy at Daytona International Speedway DAYTONA BEACH, Fla. – Have you ever wondered what it is like to drive on the track at the famed Daytona International Speedway? If you buy a new Chevrolet, your dealer will be able to offer you that opportunity. Chevrolet and DIS today announced an exclusive delivery experience at the Speedway. This extra cost option will be available later this year through U.S. Chevrolet dealers on select new vehicle orders. While details are still being finalized, customers who order the option can expect: • A tour of Daytona International Speedway • An on-track driving experience • A keepsake to commemorate the experience • Authentication that the vehicle was delivered and driven at the Speedway "Chevrolet is committed to offering our customers the best overall vehicle ownership experience possible – starting with the most technologically advanced and most dynamic vehicles in the brands history," said Alan Batey, president of General Motors North America and leader of Global Chevrolet.

How real is the Chevy Bolt EV and will it really cost $30,000?

"This is us bragging that we can do this kind of car." That's how Michael Simcoe, GM's executive director for NA exteriors, described the Chevy Bolt EV concept, which made a surprise appearance at the Detroit Auto Show today. While there was talk of a 2017 production debut, this is for sure a concept vehicle. But that means the ideas behind the vehicle are perhaps more important than the details. For example, no one is talking about what size battery might appear in a production Bolt, but Simcoe would talk about how rapid progress in battery improvements made it possible for GM to make the bold Bolt declaration that promises 200 miles and a price tag of around $30,000 (after incentives). But if the Bolt makes it to market, it won't be until 2017 (as rumored) or later, is it really fair to promote the car as being available with a federal tax credit? For one thing, credits for plug-in vehicles may change in the next few years, but if the laws stay the same, each manufacturer is limited to 200,000 vehicles before the credits start to decline. GM is justifiably proud that it's sold over 70,000 Volts thus far, but with a new model coming out later this year and a few years to go until the Bolt potentially arrives, GM could be pushing right up against that 200,000 limit when the Bolt goes on sale. But Volt executive chief engineer Pam Fletcher told AutoblogGreen that, "We're just trying to take some of the confusion out." "Think about talking to the average consumer," she said. "First, going through the explanation of how the federal tax credit was set up, how it's being used and so on. [In the industry, we] have the luxury of understanding the nuances of that regulation, but right now people who aren't in the marketplace, they don't have the luxury of all that. It's already hard to communicate the details so we gave them data in a way that is what they're used to seeing." There was one question that drove the two-year Bolt gestation and design period, Simcoe said: What does a better battery offer a vehicle designer? "We've got a number of spaces we play in for powertrain technology and obviously electrification is one of them," he said. "With Volt 1 and then the Spark EV, with that development and batteries getting better for us, we started doing some practical packaging to deliver a vehicle which was not the traditional aero form which you see around electric vehicles.

GM invests $175 million in Chevy Camaro factory

General Motors just keeps rolling out portions of its $5.4-billion plan for factory upgrades over the next three years. In the latest announcement, the automotive giant is putting $175 million into the Lansing Grand River Assembly Plant for improvements to build the 2016 Chevrolet Camaro. The investment brings new equipment to the plant to build the pony car. An upgrade is needed to support Camaro-specific colors like Summit White, Bright Yellow, and Red Hot, and the factory is also getting two robotic framers. A second shift of 500 workers is resuming in Lansing later this summer to produce the model, as well. So far, GM has announced allocations for $2.8 billion of the $5.4 billion in upgrades. The investments include $1.2 billion to improve pickup production, $439 million for a paint shop for the Corvette, and more new equipment at other plants too. Lansing Grand River Plant Tools Up for 2016 Camaro $175 million investment enables production of lighter, more powerful model 2015-05-28 LANSING, Mich. – A $175 million investment for new tooling and equipment for the sixth-generation Chevrolet Camaro, and the return of hundreds of workers to build America's best-selling performance car for the last five years, was announced today. The facility improvements include three new paint systems for Camaro-specific colors: Summit White, Bright Yellow, and Red Hot. The investment also includes installation of two robotic framers, which allow better dimensional control to provide a more precise drive experience. The Lansing Grand River Assembly Plant will resume a second shift of 500 jobs in late summer. The all-new Chevrolet Camaro was introduced on Detroit's Belle Isle on May 16. The current generation Camaro has been America's favorite performance car for five consecutive years, attracting both long-term Camaro fans and new buyers to Chevrolet. To improve on that success, the sixth-generation Camaro elevates every aspect of Camaro with a suite of new technologies, even higher levels of performance and fuel economy, and a leaner, more athletic design. "I may be the luckiest mayor in America today," said Lansing Mayor Virg Bernero. "Gearing up for full-scale production of the legendary Chevy Camaro is a new high point in the more than two decades of extraordinary partnership between the City of Lansing, General Motors and the UAW.